The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Scalable Sales - The Global Sales Leader with Lee Hackett episode 38

Lee Hackett · November 29, 2021

Entrepreneur · Leadership · Artificial Intelligence · Wellnessin

Interview with Lee Hackett

Scalable Sales - The Global Sales Leader with Lee Hackett episode 38

Podcast: The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

November 29, 2021

We talked with Lee jacket, an ex-football player turned businessman, about how you can use the performance of sport to improve the performance of your business. Lee was a professional footballer with Wigan Athletic FC before turning to the world of business. As a seasoned…

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Key topicsWhy 2025 Is the Year CMOs and CIOs Must Lead TogetherAs customer expectations evolve and tech stacks converge, the need for tight alignment between marketing, IT, and sales has never been greater. Lee explores how Bluprintx helps unify these functions-leveraging data, predictive insights, and connected experiences-and why CMOs and CIOs must co-own transformation to drive meaningful growth. Lessons from 20+ M&A TransactionsLee shares insights from over 20 M&A deals across the buy and sell side-from due diligence to integration. He discusses how leadership mindset, team alignment, and tech strategy play critical roles in whether a deal adds value or erodes it. This is a must-listen for executives thinking about growth, acquisition, or exit strategy. Rewriting the Enterprise Playbook: How Mid-Market Businesses Can Win with AI Before the Giants Catch UpLee shares why mid-market companies are now better positioned than ever to outpace enterprise competitors-if they adopt the right AI-driven strategies. Drawing on Bluprintx’s work across sectors and its partnerships with Adobe and Salesforce, he reveals how to scale fast with agile architecture, personalized experiences, and integrated workflows-without the bloat or bureaucracy. View all topics →

About Lee Hackett

Lee Hackett, podcast guest

CEO of Bluprintx, Digital Growth Strategist and Former Pro Athlete

20+ M&A transactions across buy & sell sideTop 50 UK Most Ambitious Business Leader, 2023Wigan Athletic Former professional footballerBluprintx Group CEO

Lee Hackett is the Group CEO of Bluprintx, a global consultancy helping mid-market and enterprise businesses turn technological complexity into competitive advantage. With a proven track record across the UK, US, APAC, and the Middle East, Lee works at the intersection of strategy, sales, and technology - guiding leadership teams through AI adoption, digital transformation, and scalable growth.

Lee brings sharp, real-world insight to conversations around the convergence of marketing, sales, and service. He advises businesses on how to deliver enterprise-grade outcomes through integrated, data-led strategies. Under his leadership, Bluprintx has become a trusted partner to some of the world’s most influential platforms, including Adobe and Salesforce, further cementing its reputation for delivering measurable business impact at scale.

A former professional footballer, wellness advocate, and father of three, he leads with a balance of performance and perspective. He speaks openly about staying mentally clear while scaling companies, living with intention as a leader, and bringing athletic discipline into the boardroom. With the addition of his personal experience of over 20 M&A transactions across both the buy and sell side, his perspective is especially valuable for founders, executives, and investors alike.

Whether discussing AI readiness, sales enablement, operational strategy, or deal execution, Lee delivers stories and strategies that resonate with forward-thinking leaders.

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About this episode

We talked with Lee jacket, an ex-football player turned businessman, about how you can use the performance of sport to improve the performance of your business.  

Lee was a professional footballer with Wigan Athletic FC before turning to the world of business.  As a seasoned operator and investor of startup businesses, Lee specialises in driving revenue and improving scalability through the power of data and technology. 

He has played a leading role in creating and scaling seven startups in 3 continents over the last ten years, driving over £50 million in net new revenue without a single penny of outside investment. Several became market leaders within 1-3 years, leading to trade sales to FTSE 200 organisations and global companies.  

Throughout this series, experienced salespeople are featured in all types of businesses dealing with sales.   I'm Jason Cooper, an expert in sales with years of experience helping others achieve their goals - As a result, I am now assisting business and sales professionals in reaching their revenue targets. It's all about building positive relationships and achieving results so you can build trust, respect, and longevity.

❌Award-winning sales coach and trainer Ireland from the corporate vision 💥Top 60 Sales Leadership Podcasts You Must Follow in 2021 https://blog.feedspot.com/sales_leade...    

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Guest: Lee Hackett

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