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Lee Hackett

Lee Hackett

CEO of Bluprintx, Digital Growth Strategist and Former Pro Athlete

EntrepreneurLeadershipArtificial IntelligenceWellness
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Lee Hackett Podcast Episodes

Driving B2B Sales Revenue

Driving B2B Sales Revenue

#66 How a Pro Sports Mentality Can Foster Sales Success

November 1, 2021

About this episode

ABOUT THE GUEST:  Lee Hackett, CEO of BluprintX

Lee Hackett is a professional footballer turned entrepreneur and investor. He has successfully grown 3 companies to $10m+ in sales and engineered trade sales to FTSE200 listed corporations.

Lee advises global CMOs on B2B sales, marketing, and advertising strategy, using his 7-Step C-Suite Framework to build thought leadership, effective funnels, and revenue attribution.

Lee has invested in SalesTech, MarTech, and AdTech startups in the UK, Middle East, Australia and Singapore.

You can find Lee on LinkedIn here: https://www.linkedin.com/in/leehackett/

ABOUT THE EPISODE:

Sales and sports analogies - love ‘em or hate ‘em, there are a lot of them!

But maybe there is a good reason? Former professional athlete Lee Hackett explores some of these ideas in this episode of the podcast and digs deep into things like team versus individual performance, resilience, and other key crossovers between the worlds of sales and sports, both places where Lee has spent plenty of time and found plenty of success. I’m sure you’ll enjoy it!

Lee Hackett Podcast Episodes

AI Marketing

How CMOs Need to Lead the AI Marketing Shift

AI Marketing

Aug 2025

Powerful at Work Radio

E61: “How sports can make you a better leader” with Lee Hackett, CEO, Speaker and Podcast Host

Powerful at Work Radio

Dec 2021

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Scalable Sales - The Global Sales Leader with Lee Hackett episode 38

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Nov 2021

Marketing Technology Podcast by Marketing Guys

Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX

Marketing Technology Podcast by Marketing Guys

Sep 2021

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Latest video

The Globalization of Social Media with Lee Hackett

The Globalization of Social Media with Lee Hackett

Latest episodes

AI Marketing

How CMOs Need to Lead the AI Marketing Shift

AI Marketing

Powerful at Work Radio

E61: “How sports can make you a better leader” with Lee Hackett, CEO, Speaker and Podcast Host

Powerful at Work Radio

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Scalable Sales - The Global Sales Leader with Lee Hackett episode 38

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

View all episodes →

Key topics

Intelligent Automation Without the Chaos: How to Lead in the GenAI Era

AI hype is everywhere, but most businesses still struggle to implement automation that actually drives ROI. Lee cuts through the noise, offering a grounded framework for deploying MarTech and SalesTech solutions that scale intelligently without overwhelming teams. He discusses how to lead confidently while technology, teams, and markets are in motion.

Living Like an Athlete While Leading Like a CEO

What do business performance, mental clarity, and physical wellness have in common? Everything, according to Lee. He discusses how his background as a professional footballer informs how he manages stress, decision-making, and performance at scale. A conversation that resonates with founders and execs trying to stay sharp in high-pressure environments.

Lessons from 20+ M&A Transactions

Lee shares insights from over 20 M&A deals across the buy and sell side—from due diligence to integration. He discusses how leadership mindset, team alignment, and tech strategy play critical roles in whether a deal adds value or erodes it. This is a must-listen for executives thinking about growth, acquisition, or exit strategy.

View all topics →