
Insight Strategist | Human Energy Intelligence
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Why Customer Surveys Can Be Sending Organisations Distorted Signals
Most organisations assume customer feedback reflects the experience customers had today. But what if much of that feedback is actually shaped by emotional memories accumulated over months-or even years-of interactions with the brand? Drawing on more than 20 years in customer psychology and market research, Georgina Woodley explores how accumulated emotional memory can distort customer feedback, creating misleading signals that influence strategic priorities and capital allocation. While organisations invest to solve today's operational issues, customers may be responding to unresolved experiences from the past. Listeners discover how recognising these hidden signals leads to better decisions, smarter investment and stronger customer relationships.
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