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Transforming pain into her purpose Cassandra Welford shares her powerful life lessons in resilience.

Cassie Welford · 9 September 2026

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Key topicsWhen Life Breaks You Open: Turning Pain, Loss and Experience Into PurposeCassie's story gives her a deeply personal perspective on the power of turning lived experience into something meaningful. Following the loss of her mum to Alzheimer's disease, Cassie became a passionate advocate for dementia and Alzheimer's awareness. Her book I've Lost My Mum gave voice to the often unseen reality of caring for someone with dementia, and she went on to share her family's experience on BBC Morning Live. Her story isn't about suggesting that difficult experiences are somehow necessary or desirable. It's about what can happen when someone chooses to make meaning from what they have lived through and use that experience to connect with and help others. Cassie can bring a powerful conversation to the podcast about grief, resilience, finding purpose after loss and the courage it takes to share the parts of our stories that aren't polished or comfortable - but may be exactly what someone else needs to hear.You Can Find a Way or Find an Excuse: Why There Is Never a Perfect Time to Write Your BookCassie didn't write eight books because life was easy. She wrote them because it wasn't. Her first book was written while her family were bringing her food parcels because she was struggling to feed her children. Her second while juggling two freelance jobs. Her third while caring for her mum. Her fourth after returning to work part-time. Before her fifth, she almost quit and even applied to become a cleaner. Then came lockdown, homeschooling, losing her mum six weeks before her seventh book was released, and recovering from shingles while writing her eighth. There was never a perfect time. Cassie believes you can always find a way or find an excuse. And sometimes the difference between the two is remembering that someone, somewhere, needs to hear your message. Her story is about resilience, purpose and choosing to keep going - even when everything tells you to stop.From Cleaner to Author to National Television: The Story of Finding the Courage to Believe in YourselfFrom “I’m Not Good Enough” to National Television: How Do You Become the Person You Never Believed You Could Be? As a single mum, Cassie once walked into a job interview for a cleaner, convinced she wasn't good enough for the job. Years later, she stood at the launch of her first book surrounded by people celebrating her success - while secretly feeling like an imposter. But instead of allowing that feeling to stop her, Cassie learned to move forward despite it. That first book became the beginning of an extraordinary transformation. She went on to publish eight more books, become a keynote speaker, appear on BBC Radio more than 10 times, and speak on national television. So how did she overcome the voice telling her she wasn't good enough? Cassie shares the real story behind her transformation - from self-doubt and imposter syndrome to finding the courage to be visible, share her story and step into opportunities she once couldn't imagine. This is a powerful conversation about confidence, courage and what becomes possible when you stop waiting to feel good enough before you take the next step.View all topics →

About Cassie Welford

Helping experts turn their expertise and stories into powerful conversations that build connection, credibility and authority.

9 Published books500+ Five-star book reviewsBBC Morning Live Featured sharing her mum's Alzheimer's journey2014 First book published

Cassie Welford is a multi-published author, keynote speaker and strategy specialist who helps people connect through conversation, share their stories and become known for the message within them.

A nine-time published author with more than 500 five-star book reviews, Cassie has built her career around storytelling, publishing, speaking and creating meaningful conversations. After closing her author-mentoring business, she moved into the podcast industry, working with a podcast agency and developing her expertise in strategy, storytelling and thought leadership.

Cassie is an experienced keynote speaker who has spoken multiple times on BBC Radio and has been featured in both local and national press. She understands how to take the experiences, knowledge and ideas someone has and turn them into stories and conversations that create trust, credibility and genuine connection.

Her passion is helping people move from having a story to becoming known for the message within it - using conversation to build visibility and authority without losing the human story behind the expertise.

Cassie is also a passionate advocate for dementia and Alzheimer’s awareness, following the loss of her mum to Alzheimer’s disease. Through her book I’ve Lost My Mum, speaking and sharing her own experiences, she continues to raise awareness of the realities faced by families and caregivers.

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