29 September 2020

Trainers Hangout (March 2020) Cassie Farren: How Writing Can Help The Soul

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Key topicsWhen Life Breaks You Open: Turning Pain, Loss and Experience Into PurposeSome people assume pain should stay private, but the real power comes from sharing it. Watching a mum slip away to Alzheimer's meant one heartbreaking decision after another. What if the worst chapter of your life became the reason someone else feels seen? Turning hardship into a book gave Cassie a way to reach people facing the same loss. The author's books have more than 500 five star reviews. Share the uncomfortable parts of your story, the ones you would rather leave out. The hardest season you lived through can be the very thing that helps someone today.From Cleaner to Author to National Television: The Story of Finding the Courage to Believe in YourselfMost people wait until they are sure of themselves before a big opportunity, and that moment rarely comes. A single mum once sat in a job interview for a cleaner, convinced the role was out of reach. What happens when you stop waiting to feel ready and walk through the door anyway? Publishing books and speaking on stage showed Cassie that moving forward despite doubt opens doors you cannot see from where you stand. Appearing on BBC Radio more than 10 times followed that first book. Say yes to the next invitation, even when fear tells you the timing is wrong. Courage follows action, so the step you take today is the one that counts.You Can Find a Way or Find an Excuse: Why There Is Never a Perfect Time to Write Your BookMany authors blame a lack of time, but the real problem is the excuse they keep using. The first book was written with family bringing food parcels to help feed the children. What would change if you wrote around the life you already have? Writing through hard seasons proved to Cassie that a story is worth finishing, even on the worst days. Eight books were finished in the middle of money worries, caring duties and lockdown. Start the draft this week, even if the opening page comes out messy. Drop the excuses, and the people who need your words will finally hear them.View all topics →

About Cassie Welford

Cassie Welford, podcast guest

Helping experts turn their expertise and stories into powerful conversations that build connection, credibility and authority.

9 Published books500+ Five-star book reviewsBBC Morning Live Featured sharing her mum's Alzheimer's journey2014 First book published

Cassie Welford is a multi-published author, keynote speaker and strategy specialist who helps people connect through conversation, share their stories and become known for the message within them.

A nine-time published author with more than 500 five-star book reviews, Cassie has built her career around storytelling, publishing, speaking and creating meaningful conversations. After closing her author-mentoring business, she moved into the podcast industry, working with a podcast agency and developing her expertise in strategy, storytelling and thought leadership.

Cassie is an experienced keynote speaker who has spoken multiple times on BBC Radio and has been featured in both local and national press. She understands how to take the experiences, knowledge and ideas someone has and turn them into stories and conversations that create trust, credibility and genuine connection.

Her passion is helping people move from having a story to becoming known for the message within it - using conversation to build visibility and authority without losing the human story behind the expertise.

Cassie is also a passionate advocate for dementia and Alzheimer’s awareness, following the loss of her mum to Alzheimer’s disease. Through her book I’ve Lost My Mum, speaking and sharing her own experiences, she continues to raise awareness of the realities faced by families and caregivers.

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