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7 October 2025

The 2025 M&A Reality Check Risk, Liquidity & What Buyers Want with Saul Cohen

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Key topicsYour accounts are the story buyers use to decide what your business is really worthAccounts look like a tax chore to owners, but buyers read them as a story about future risk. What story do your accounts tell a buyer about how reliable the business is? Picture an owner whose accounts only make sense to the owner, so the buyer walks away. Saul brings a background in risk, assurance and acquisitions, and sees numbers as proof a business can be trusted. Profit sets the starting point; systems, clients and confidence set the price. Show a buyer how cash arrives, and which clients would still pay if you stepped away. Clean up the accounts now, and buyers will pay for what they see.How Founders Protect Personal Wealth While the Business Is Still GrowingMost founders think personal wealth planning can wait until the sale, and it costs them real money. What would still protect your personal money if a buyer appeared next month? Say a founder signs a sale first, then learns the cash cannot move without a large tax bill. Working as an accountant and acquisitions advisor showed Saul that personal wealth is protected years before a sale. After 100 transactions, the first question is still where the founder's money actually sits. Map where your money sits today, and which profits could leave the company with no avoidable tax. Protect your own wealth now, and the sale becomes a payoff you planned for.Track Record: Why Buyers Trust the Numbers That Repeat, Not the Ones That PeakMost owners assume buyers pay for their profit, but buyers mostly ask whether it will repeat. Would next year's revenue look the same if your biggest client walked away? Two firms post the same profit, but one collects its cash on time while the other leans on a single good year. Saul learned from PwC training and deal work that buyers test repeatable earnings before they test profit. Across £450M of acquired revenue, the first lines a buyer tests shape the price. Check whether next year's revenue is already booked before a buyer asks you to prove it. Show buyers steady income now, and they will pay more for profit they can trust.View all topics →

About Saul Cohen

Saul Cohen, podcast guest

Empowering Entrepreneurs with Strategic Financial Advice

1 Business sold before starting his PwC careerPwC Assurance & Risk Management experience£1M+ Annual earnings of business owners he advisesPartner The Expert Eye

Saul Cohen is an experienced accountant, acquisitions advisor, and passionate advocate for entrepreneurship. With a distinguished career that spans top-tier firms such as PwC and leadership roles at The Expert Eye, Saul has honed his expertise in financial audits, risk analysis, and strategic acquisitions. He is committed to empowering entrepreneurs to transition from business operators to savvy investors, unlocking their full potential.

Drawing inspiration from personal experiences, including his father’s entrepreneurial journey, Saul has dedicated his career to helping small businesses and startups navigate the complexities of tax planning, acquisitions, and exit strategies. His holistic approach not only enhances business valuations but also enables entrepreneurs to reclaim their time and achieve financial freedom.

Saul’s work is characterized by a creative and practical approach to accounting, blending technical expertise with actionable strategies. His unique perspective resonates with successful business owners earning £1M+ annually, particularly those eager to optimize their wealth, prepare for business exits, or make impactful acquisitions.

As a podcast guest, Saul brings inspiring stories, actionable advice, and a passion for empowering entrepreneurs to achieve lasting success and drive positive change in their communities.

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More from Saul

The Power of Pausing and Self Advocacy in Business Growth — video featuring Saul CohenThe Power of Pausing and Self Advocacy in Business GrowthFrom Operator to Investor: The Wealth Shift Every Entrepreneur Must Make | Ep 243 | Wealth Vibe Show — video featuring Saul CohenFrom Operator to Investor: The Wealth Shift Every Entrepreneur Must Make | Ep 243 | Wealth Vibe ShowWhy Your Business Valuation Is Wrong (And How to Fix It) | Brad Friedman | Saul Cohen — videoWhy Your Business Valuation Is Wrong (And How to Fix It) | Brad Friedman | Saul CohenAcquisitions Later: Saul Cohen on Why Deals Really Fall Apart — videoAcquisitions Later: Saul Cohen on Why Deals Really Fall ApartSAUL COHEN - How to Build a Business Buyers Trust — videoSAUL COHEN - How to Build a Business Buyers TrustBuild a Business Worth Buying | The Entrepreneurial Journey — video featuring Saul CohenBuild a Business Worth Buying | The Entrepreneurial Journey

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