AI in Sales: Why 2D Automated Outreach Is Failing & How 3D Sales Can Break Through

Jodie Herbert is a disability advocate, workplace inclusion strategist and founder of Ability Pathways Australia, helping organisations, carers and people with disability bridge the gap between policy, intention and real-life implementation. After more than two decades in market analytics, Jodie combines her professional expertise with a lifetime of lived experience as a carer, including supporting family members with complex disabilities, to develop practical solutions that help people thrive at work and in everyday life.

Known for combining compassion with rigorous analysis, Jodie does not rely on opinions alone. She has produced detailed evidence-based reports that have contributed to national disability funding discussions, including a 113-page submission to the Australian Senate examining the economic and human impact of proposed National Disability Insurance Scheme reforms. Her work focuses on turning complex challenges into practical systems that organisations, leaders, managers and support networks can realistically implement and sustain.

Central to Jodie’s work is The Implementation Gap: the often-overlooked space between what has been promised, planned or agreed and what is required to make it work in practice. Informed by Implementation Science, she examines the less visible conditions that determine whether workplace policies, inclusion strategies and reasonable adjustments succeed or fail during delivery.