Diagnosing the Whole Funnel Behind Paid Marketing: Why follow-up, messaging, nurture and sales handoffs decide whether paid campaigns produce revenue.
When paid campaigns aren't producing revenue, the advertising platform often gets blamed first. But the real problem may be what happens after the lead arrives.
From slow sales follow-up and…
How to Get More From a Seven-Figure Ad Budget: Judging which paid channels deserve more money and which are only absorbing it.
Shraddha Pradhan runs paid acquisition at the level where a wasted month costs more than most marketing teams spend in a year. Over ten-plus years she has owned seven-figure monthly budgets across…
Creative Testing That Actually Decides Something: How to run A/B tests a small marketing team can manage and trust.
Shraddha Pradhan builds the creative testing pipelines behind seven-figure monthly ad spends, and she argues most teams test the wrong half. Across ten-plus years in performance marketing at…
App Acquisition Versus SaaS Acquisition: Where the two funnels diverge in channels, measurement and the numbers worth reporting.
Shraddha Pradhan buys media on both sides of a line most marketing teams never notice. At MaintainX she ran app acquisition and B2B SaaS acquisition out of the same seven-figure monthly budget, and…
Revenue-First Performance Marketing: Why leads are the wrong measure and how to trace marketing's contribution to pipeline and revenue.
Clicks, impressions and leads might make a dashboard look impressive, but they don't necessarily grow a business. Great performance marketing should ultimately be able to demonstrate its contribution…
When a Paid Channel Stops Working: Spotting channel fatigue early and moving budget before pipeline drops.
Shraddha Pradhan has watched the same pattern across app, SaaS and B2B accounts. The channel that built the pipeline quietly stops delivering, and the team answers by pushing more money into it. With…
Entering a New Market With Paid Media: A launch sequence for testing channels, setting budgets and reading early results.
Shraddha Pradhan led cross-functional paid acquisition at MaintainX, where she owned seven-figure monthly ad spend across Google, Meta, LinkedIn, YouTube, Amazon and programmatic platforms. Over ten…
Scaling Paid Acquisition Without Losing Efficiency: The order to add budget across channels so pipeline grows faster than cost per lead.
Shraddha Pradhan runs paid acquisition at a scale most marketing teams never touch: seven-figure monthly budgets across Google, Meta, LinkedIn, YouTube, Amazon and programmatic. At MaintainX she has…
Scaling Paid Media Investment Responsibly: When a business is ready to scale, which numbers matter and how to grow spend without losing efficiency.
Performance marketing can be one of the most predictable growth levers available to a business - but simply spending more doesn't create growth. This conversation explores how founders and marketing…
Making Better Paid Media Decisions From Marketing Data: Why budget recommendations need business context, evidence and human judgement before they move spend.
After more than a decade buying media for B2B SaaS companies, including scaling paid investment at MaintainX from about $100,000 to $3.5 million a month, Shraddha Pradhan kept meeting the same…
Paid Acquisition Before You Have a Brand: When paid performance becomes the right lever for an early-stage company, what must be in place first and how it builds pipeline and revenue.
Early-stage companies face a difficult challenge: how do you acquire customers when hardly anyone knows who you are? With limited resources and pressure to demonstrate growth, founders can't afford…
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