Shraddha Pradhan

Shraddha Pradhan is a performance marketing and demand generation leader who has spent more than a decade answering one of the most important questions in growth: How do you turn marketing spend into measurable pipeline and revenue?

Originally trained as an electronics and communications engineer, Shraddha made an unconventional move into marketing and built her expertise from the ground up - working across agency and in-house environments, B2B and B2C, and brands ranging from global names to fast-growing technology companies.

Her career eventually took her deep into B2B SaaS, where she helped build and scale performance marketing engines for ambitious growth-stage businesses. At MaintainX, Shraddha scaled paid media investment from approximately $100,000 to $3.5 million per month, using data and commercial results to demonstrate where greater investment could generate greater returns.

Today, she advises early-stage and Series A technology companies on building performance marketing engines designed to accelerate customer acquisition, pipeline and revenue.

But Shraddha's philosophy goes far beyond running better ads.

She is a revenue-first marketer who believes one of the biggest mistakes businesses make is judging marketing by what happens inside an advertising platform. A campaign can generate the right lead at the right cost and still fail if the wider system - messaging, lifecycle, speed-to-lead, sales follow-up and conversion - isn't working.

Drawing on experience managing significant budgets, scaling SaaS businesses and now advising AI-first startups, Shraddha brings a highly practical perspective to conversations about performance marketing, demand generation, customer acquisition, B2B SaaS, startup growth, marketing attribution and AI.

Her message to founders and marketers is simple: Don't just show me the leads. Show me the money.