Mark Ross Smith

Mark Ross-Smith is a global leader in the airline loyalty industry, with a passion for delivering value to both travellers and airlines. As the CEO and Co-Founder of Loyalty Data Co, Mark is shaking up the industry with his cutting-edge loyalty platform, StatusMatch.com. With over a decade of experience in the industry, Mark has a proven track record of success, having led the Malaysia Airlines Enrich Loyalty Program to consecutive years of financial growth. He was also the CEO of a leading high-tech start-up, where he harnessed the power of big data to drive incremental revenue for Telstra, Optus, and Vodafone.

Mark is a sought-after speaker and thought leader, known for his unique approach to loyalty innovation. He's been featured in major media outlets such as CNN, BBC, The Economist, and Financial Times, and has published numerous papers and articles on airline loyalty on his website, www.traveldatadaily.com. In 2022, Mark was also awarded Loyalty Magazine's prestigious "Loyalty Royalty" 30 Under 40 Award.

Mark's entrepreneurial journey has been nothing short of impressive. He co-founded and sold the largest Australian-owned social network, which had over 800,000 members and major global brands as customers. He's now focused on airline and loyalty data and has published over 50 thought-leadership articles on airline loyalty and big data monetization.

Mark's expertise in loyalty marketing and inbound marketing has helped airlines and hotels increase customer loyalty and generate more revenue. His innovative approach to airline loyalty has been praised by industry experts, including Shashank Nigam, CEO of Simplifying, who said, "Mark is always ahead of the curve when it comes to the latest use of technology to drive loyalty."

Mark's passion for the travel industry and loyalty innovation is evident in his work, and he's dedicated to helping airlines grow and manage their most valuable customers. Attendees at the conference event can expect fresh, exciting, and never-before-seen content from Mark, as he shares his insights on airline loyalty, big data, and social media.