Under One Roof — What Rival Firms Build Only When a City Is Grieving

Designing as a Coalition: how five rival architecture firms formed one team for the World Trade Center competition.

Kevin Kennon led United Architects, a coalition of five independent practices that put down their competing signatures to bid together for the rebuilt World Trade Center site, and took the group to finalist. He argues the profession's default of one firm, one ego, one signature is why the biggest civic projects arrive slow, timid and hollow, and that the only thing that reliably breaks it is a deadline the whole city is watching. Across 40 years and more than 40 international design awards, the projects he rates highest are the ones where authorship was shared rather than claimed. He walks through how the coalition was assembled, how disagreements were settled with no single principal in charge, and what the jury responded to. Listeners get a working model for putting rivals on one team when a project is too big for any of them alone.

About Kevin Kennon

Kevin Kennon, podcast guest

Award-Winning Architect and Sustainable Design Visionary

40+ Years of architectural practice40+ Design awards20+ Iconic buildings1.5M sq ft Barclays North American Headquarters

Kevin Kennon is an internationally renowned architect with more than 40 years of experience designing landmark cultural, commercial, and hospitality projects around the world. Known for combining design ambition with deep human insight, he brings a humanity-first philosophy to architecture — creating spaces that do more than impress visually; they shape how people feel, connect, recover, and remember an experience.

As Founder and CEO of Beyond Zero DDC Inc., Kevin is leading the development of a new model of luxury hospitality: zero-carbon wilderness resorts designed around intimacy, wellbeing, adventure, and safety. Rather than treating sustainability as a marketing layer, Kevin approaches it as a natural consequence of building responsibly in remote environments — while placing the guest experience at the center of every design decision.

His portfolio includes the 1.5 million square foot Barclays North American Headquarters, the Rodin Museum in Seoul, multiple award-winning Bloomingdale’s stores, and leadership of United Architects, a finalist in the World Trade Center design competition. His work has been featured in the permanent collection of MoMA, New York, and he has received more than 40 international design awards.

Kevin’s expertise spans architecture, adaptive reuse, urban development, hospitality design, and high-level real estate advisory.

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