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Many to Many: Word of mouth marketing, customer driven innovation and the end of the middle man

Name: Many to Many: Word of mouth marketing, customer driven innovation and the end of the middle man
Author: Graham Brown

By Graham Brown

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About this book

Businesses invest $billions in social media and communication technologies but they do so with an old-fashioned "one-to-one" mindset. What they haven't discovered yet is that nobody wants to be "one". Customers are social animals and always seek out the "many". The question is are you helping them do that?Many-to-Many is a mindset. It's about stepping out of the way and let customers communicate and co-create with each other. It's about connecting people and not interrupting their lives or walling in their behaviors. This is a short book about change. It’s a book about how marketing and innovation are changing rapidly and how we can position ourselves to take advantage, rather than be victims of this shift.

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About Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

2001 Founded mobileYouth16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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