The Youth Marketing Handbook cover

Book

The Youth Marketing Handbook

By Graham Brown

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About this book

A 125 page guide for youth marketers to better understand and build bridges with young customers.The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The mobileYouth team led by Graham Brown has published this indispensable guide featuring stories, data and case studies from around the world.

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About Graham Brown

Graham Brown, podcast guest

Author and Podcast Guesting Specialist for Corporate Leaders

2001 Founded mobileYouth16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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Thought Leadership with Graham Brown
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The Leadership Communication Show with Michael Piperno· Listen to Graham Brown on air