Youth Marketing 101: How to Win the Youth Market Without Advertising

About this book

Are You Looking to Expand your Brand Message to today’s Youth?Do you know the best way to do that? You are a highly successful brand but are you clear on how you can reach out to tomorrow’s consumers and customers? Do you have a strategy in place that connects with them where they are looking? Are you confused by the massive amounts of data and “hype” around smart phone marketing and are unsure how to apply that to your business processes?Discover the fundamentals and what really works when it comes to youth marketing in Youth Marketing 101: how to win the youth market without advertising Why is youth marketing different from traditional advertising and brand building?Successful marketing starts with understanding. Traditionally major brands get their message out on billboards, printed media and the internet but increasingly young consumers are influenced by their peers. There is a mass of data on this trend, but it is important to apply this to your branding strategy – do you know what information you need?Find out what REALLY matters when it comes to engaging Gen Y and Millennials in Youth Marketing 101: how to win the youth market without advertisingIndustry Praise for Youth Marketing 101"If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever"Jamal Benmiloud, VP Marketing Monster Energy Drinks"mobileYouth is much more relevant than any other agency because it hasn’t polluted the well. It’s in the frontline, it’s integral to what’s happening, while all the rest of the agencies are at arms length trying to engage youth without really understanding it"John Waraniak, VP Vehicle Technology SEMA