How to Build AI Workflows Without Burning Out Your Team
0:00 / 34:23Embracing Digital Transformation· Listen to Georgina Woodley on air
Insight Strategist | Human Energy Intelligence
Human Energy Intelligence/ Organisational/ Performance Leadership/ Customer Experience
Georgina Woodley is an insight strategist in the emerging field of Human Energy Intelligence—a business framework for understanding how the invisible human factors inside organisations influence performance, leadership, customer experience and business outcomes.
After more than two decades leading customer insight and market research for some of Australia's largest organisations, Georgina began questioning a fundamental assumption: what if organisations are measuring performance outcomes while remaining blind to the human forces creating them? That question became the foundation of her work.
Drawing on more than 20 years of experience in consulting, market research and customer psychology—including Deloitte Consulting, Managing Director ANZ for BVA BDRC, and now as Chief Insights Officer of Custology Insights—Georgina combines rigorous business research with a fresh perspective on organisational performance.
Her work explores how human state influences decision-making, creativity, collaboration and innovation, arguing that performance is not just driven by strategy—it is driven by the state of the people executing it.
This thinking led Georgina to develop Human Energy Intelligence, a business framework for understanding the invisible human drivers of organisational performance. Its first application, Joy-O-Meter, is a methodology designed to help organisations measure and better understand those invisible human dynamics.
Georgina also founded The Transformation Initiative, bringing together evidence-informed approaches that help organisations unlock greater human capacity, wellbeing and performance.
She often describes her journey simply: "I've spent twenty years measuring what organisations can see. Now I'm interested in helping them understand what they can't."
She holds an MBA from AGSM at UNSW Business School.
On podcasts, Georgina challenges conventional thinking about leadership, culture, employee experience and customer experience. She leaves audiences with a fresh perspective on the invisible human drivers of organisational performance and practical ways leaders can begin seeing what traditional business metrics often miss.
Presenteeism and Decision Quality: Measuring the capacity behind attendance in large organisations
Georgina Woodley spent more than 20 years running customer insight and market research for large Australian organisations, including 13 years as Managing Director for Australia and New Zealand at BVA…
Measuring Human Energy at Scale: why the once-a-year engagement survey lands out of date, and what a continuous read would show a board
Georgina Woodley spent more than 20 years building the measurement systems large Australian organisations run on, including 13 years as Managing Director for Australia and New Zealand at BVA BDRC…
Running Consciousness Techniques Inside Orthodox Market Research: how both methods sit in one corporate project, what each picks up, and where they disagree
Georgina Woodley runs two methods side by side inside the same client project: the orthodox market research she built a 20-year career on, and the practices she calls technologies of consciousness.…
Telling Depletion Apart From Disengagement: what to check before judging a capable person's drop in output
Georgina Woodley keeps meeting the same misread: a capable person whose output drops is handled as a performance problem. She argues that stress and cognitive load change decisions, creativity and…
4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.
