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The Barometer in the Room — What Consciousness Techniques Register That a Survey Misses

Running Consciousness Techniques Inside Orthodox Market Research: how both methods sit in one corporate project, what each picks up, and where they disagree

Georgina Woodley runs two methods side by side inside the same client project: the orthodox market research she built a 20-year career on, and the practices she calls technologies of consciousness. She spent 13 years as Managing Director for Australia and New Zealand at BVA BDRC before putting the second set anywhere near a corporate brief, and she is direct about why the pairing holds: a questionnaire collects what people are willing to write down, while attention and state work surface what a team is actually carrying that week. She walks through how both run in one project, what gets asked, what gets recorded, and where the two data sets disagree. She also names the point where the softer method stops earning its place and the numbers have to take over. Listeners hear what it takes to put a method like this inside a live corporate project without losing the room.

About Georgina Woodley

Georgina Woodley, podcast guest

Insight Strategist | Human Energy Intelligence

20+ years Customer insight and organisational performance3-part ecosystem Custology Insights, Joy-O-Meter and TTIMBA AGSM at UNSW Business SchoolChief Insights Officer Custology Insights

Human Energy Intelligence/ Organisational/ Performance Leadership/ Customer Experience

Georgina Woodley is an insight strategist in the emerging field of Human Energy Intelligence—a business framework for understanding how the invisible human factors inside organisations influence performance, leadership, customer experience and business outcomes.

After more than two decades leading customer insight and market research for some of Australia's largest organisations, Georgina began questioning a fundamental assumption: what if organisations are measuring performance outcomes while remaining blind to the human forces creating them? That question became the foundation of her work.

Drawing on more than 20 years of experience in consulting, market research and customer psychology—including Deloitte Consulting, Managing Director ANZ for BVA BDRC, and now as Chief Insights Officer of Custology Insights—Georgina combines rigorous business research with a fresh perspective on organisational performance.

Her work explores how human state influences decision-making, creativity, collaboration and innovation, arguing that performance is not just driven by strategy—it is driven by the state of the people executing it.

This thinking led Georgina to develop Human Energy Intelligence, a business framework for understanding the invisible human drivers of organisational performance. Its first application, Joy-O-Meter, is a methodology designed to help organisations measure and better understand those invisible human dynamics.

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Boosting manufacturing outcomes by understanding human energy, with Georgina Woodley of Custology Insights
0:00 / 40:16
The Manufacturing Employer· Listen to Georgina Woodley on air