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Entrepreneur · Wellness · Author · Life Coachin

Building a business, a charity, and a treatment protocol during Stage IV cancer

In October 2024, Dale was given less than a year to live. Since then, he’s built an integrative treatment protocol alongside conventional chemotherapy and immunotherapy, acquired a premium wellness…

Most people who talk about patient experience are observing it from the provider side. Dale has lived it from the patient side – across multiple clinics, both NHS and private, over 18 months of…

Health-tech is solving the wrong problem – and patients are paying for it

Healthcare organisations talk about patient-centred care while designing services, products, and communications around internal assumptions. The result is innovation that impresses stakeholders but…

The cancer system gives patients options but no framework for making sense of them

Personalised cancer care is increasingly framed around more tests, more treatments, and more data – but patients are often left to navigate fragmented information under enormous pressure, with…

Most healthcare businesses don’t know where they’re losing patients – and it’s costing them more than they think

Patients drop off before booking. They book but don’t show. They attend once and never return. They leave quietly and never say why. Most healthcare businesses attribute this to price, competition…

Also speaks on

patient trust auditingpatient journey simulationhealthcare patient experienceregulated healthcare governanceprivate vs nhs treatment navigationintegrative oncology protocolsevidence led complementary cancer carecancer patient advocacy accessdigital health patient consentwellness device treatment adjuncts

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