Chris TurtonTopics
What Chris Turton talks about
What a 121 percent Amazon lift teaches brand teams
Most DTC and CPG brands think a better listing grows Amazon sales, but winners test what shoppers click. Does your team know which step turns a browser into a buyer? As Managing Director of Ecommerce Intelligence, Chris…
Why Clean Retailer Data Decides Which Brands AI Recommends
Clean retailer data quietly decides whether AI recommends your brand, and most sellers never check it. When did you last check your product data on…
One person cannot carry a serious Amazon channel
Many marketplace teams still assume one internal hire can run Amazon, and that assumption is breaking. Who covers ads, stock and reporting when your…
How Brands Turn Short-Video Demand Into Marketplace Sales
Brands that go viral on TikTok often forget that a shopper still needs a listing that converts. What happens to a viral product when the warehouse is…
Why More Sales Could Be Destroying Your Business
Many ecommerce brands think revenue proves a healthy business, and even big sellers make that mistake. Would you know if your sales were quietly…
Why the Biggest Marketplace Shift in 20 Years Is Already Happening
Most ecommerce sellers think the biggest marketplace shift is years away, but it is already here. What will the next Google moment for ecommerce look…
Amazon growth gets expensive when rankings become the goal
Founders think a higher Best Sellers Rank proves the channel is healthy, but the rank can hide weak margins. What number tells you the Amazon channel…
Why a Busy Amazon Q4 Can Leave the Profit Line Quiet
Many brands treat a record Amazon peak as proof the business is healthy, even while profit shrinks. Are your sales climbing while your profit per…
Why AI Shopping Assistants Believe Some Review Sites and Ignore Others
Most brands assume AI trusts whichever review site is biggest, but it weighs sources by category. What review sources does AI trust for your product…
Why Your Next Customer May Never Visit Your Website
Many brands think AI visibility means fixing their own website, and that misses where shoppers now look. What if your next customer never visits your…
What Brands Should Ask an Amazon Agency Before Signing
Most brands hiring an Amazon agency think a commission deal or results guarantee is the safe choice. Does an agency paid by commission work harder…
How Amazon Brands Keep Shoppers Coming Once Organic Reach Stalls
Amazon brands assume a strong listing and good rankings will keep traffic flowing without effort. Where do your shoppers come from today, and which…
How Amazon Sellers Can Use ChatGPT Without Letting It Fly the Account
Many Amazon sellers hand ChatGPT the whole account, and that is where the costly mistakes start. What Amazon tasks can AI handle today, and which…
AI search will punish messy ecommerce foundations
Brands often think a polished product page is enough for AI, when it reads messy signals across the whole web. What does AI see when it checks your…
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