Managing Amazon Channel Complexity: Amazon now requires more specialized work than one ecommerce generalist can manage.
Marketplace managers and brand leaders are finding that Amazon has become too complex for one generalist to own alongside the rest of ecommerce. The old assumption that one internal hire can handle…
Amazon Growth Through Commercial Discipline: Brand teams must measure clicks, conversion, catalogue performance, and advertising together.
DTC and CPG brand teams want Amazon growth, but many still rely on listing tools or surface level optimisation instead of testing what shoppers actually click and buy. The misconception is that the…
Profitable Amazon Growth: Why founders should judge Amazon performance beyond visibility and Best Sellers Rank.
Ecommerce founders are under pressure to grow Amazon sales while paid media, conversion rates, and marketplace competition keep getting tougher. The dangerous assumption is that visibility or Best…
Hiring an Amazon Agency: Why commission deals and guaranteed results are the wrong test, and what brands should ask instead
Chris Turton has worked inside about 235 Amazon accounts and his team handles £5.5m in Amazon sales every month, and he argues that no Amazon agency can work on commission or guarantee results. To a…
Where Amazon Traffic Comes From Now: What sellers can do as organic reach gives way to paid media, conversion testing and AI discovery
Chris Turton has worked on about 235 Amazon accounts over 13 years, and his recent video, Amazon Organic Is Dead, makes a blunt case to sellers: the free traffic they planned around no longer carries…
AI Discovery Needs Clean Ecommerce Signals: AI recommendations draw on reviews, availability, trust, and brand footprint.
Ecommerce brands are starting to appear in product recommendations from ChatGPT, Perplexity, Claude, and Gemini, but many are still treating AI discovery like a simple ranking problem. The hidden…
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