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From Corporate Burnout to 7-Figure Business: Srimoyee's Journey

Srimoyee Dey · October 29, 2025

Entrepreneur · Leadershipin

Interview with Srimoyee Dey

From Corporate Burnout to 7-Figure Business: Srimoyee's Journey — Srimoyee Dey

Podcast: Biz Bites for Thought Leaders

October 29, 2025 · 40 min

In this episode of Biz Bites for Thought Leaders, host Anthony Perl sits down with special guest Srimoyee Deymerwar, founder of Lumen, to discuss a critical blind spot: Why do companies ignore the marketing power of their own people? Re will show us how strategic talent…

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From Corporate Burnout to 7-Figure Business: Srimoyee's Journey
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Key topicsWhy Your Hiring Process Builds Your Brand Faster Than MarketingEvery candidate interaction is a brand moment. A rushed rejection or silent recruiter doesn’t just lose talent-it tells a story that spreads. Srimoyee Dey has seen it globally, from APAC to South America: candidates are your loudest marketers. With 15 years in employer branding and talent strategy, she shows how small fixes-clear timelines, honest communication, accurate job ads-can turn hiring from an admin process into brand power. Having founded Lumen to help leaders humanize recruitment, Srimoyee explains why the most trusted brands don’t start with ads-they start with how they treat people who apply. Why Growth Doesn’t Have to Dilute Culture in HiringWhen companies hit rapid growth, recruiting often becomes a numbers game-and the culture that once attracted top talent starts to disappear in the noise. Srimoyee Dey has worked with global firms to prove it doesn’t have to be this way. She shows how organizations can scale while keeping their cultural DNA intact, from training recruiters as brand ambassadors to weaving authentic values into every job post and interview. With over 15 years of employer branding experience across multiple continents, she makes the case that growth isn’t the enemy of identity-it’s the stage where culture can shine the brightest. AI, Empathy, and the Future of HiringAutomation has transformed recruiting by enabling instant responses, faster sourcing, and streamlined applicant tracking. But speed comes at a cost. Having seen firsthand how automated rejections eroded trust, Srimoyee shares how AI can unintentionally strip away humanity from hiring. She explores how organizations can use technology responsibly by balancing efficiency with empathy. That means designing systems that are transparent, fair, and respectful. The future of hiring is not AI versus humans, it is AI with empathy. View all topics →

About Srimoyee Dey

Srimoyee Dey, podcast guest

Talent Marketing Strategist shaping the future of hiring through authentic branding

15+ years Recruitment marketing & employer branding3 major outlets Featured in MSN, Yahoo & Business Insider100+ Professionals at inaugural Talent Frontier webcastFounder Lumen

Srimoyee, who likes to be called Sri, is a Recruitment Marketing and Employer Branding strategist with over 15 years of experience helping organizations attract, engage, and retain talent. She is the Founder of Lumen, a consultancy created to help Talent Acquisition leaders cut through the noise, simplify their hiring strategies, and reconnect with the human side of recruitment.

Her journey into employer branding began while working in talent acquisition across APAC, China, Hong Kong, and Australia, where she saw firsthand how candidates were promised innovation and care in job descriptions, only to encounter clunky processes or instant rejections. Those moments showed her the gap between message and experience — and inspired her to build Lumen as a way to close it.

Sri has since led global campaigns spanning South America, Japan, and Singapore, built employer brands from the ground up, and delivered results on both large budgets and zero-dollar ones. Along the way, she has learned that the most effective recruitment strategies blend clarity, authenticity, and empathy with measurable business impact.

Her work has been featured in MSN, Yahoo, and Business Insider, and she brings both strategy and lived experience to conversations about the future of hiring.

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About this episode

In this episode of Biz Bites for Thought Leaders, host Anthony Perl sits down with special guestSrimoyee Deymerwar, founder of Lumen, to discuss a critical blind spot: Why do companies ignore the marketing power of their own people? Re will show us how strategic talent marketing is the key to building trust, boosting retention, and aligning your reputation with your values.

Listen now and subscribe to "Biz Bites for Thought Leaders" for more essential insights!

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Connect with Srimoyee on LinkedIn: https://www.linkedin.com/in/srimoyeed/

Check out their website here: https://brandslumen.com/

Book your complimentary 45-minute session with Lumen: https://brandslumen.com/

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Guest: Srimoyee Dey

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