The Unified Brand - Branding Podcast

Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

Amrit Dhaliwal · November 20, 2025

Entrepreneur · Leadership · Wellnessin

Interview with Amrit Dhaliwal

Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

Podcast: The Unified Brand - Branding Podcast

November 20, 2025 · 25 min

Listen to Amrit Dhaliwal on The Unified Brand - Branding Podcast.

Listen

Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

0:00 / --:--

The Unified Brand - Branding Podcast

GO TO APPLE PODCASTS →

Key topicsDriving Innovation in Social Care: The Power of a Modern Wellness ApproachAmrit can discuss his vision for reshaping the senior care industry with a focus on wellness and adaptability. Amrit highlights how Walfinch is addressing the evolving needs of older adults, catering to a tech-savvy and active generation, and leading the charge in modernizing a traditionally slow-moving sector. Scaling with Purpose: Lessons from Building WalfinchAmrit shares strategies for scaling a business while maintaining its core values. Drawing on his journey from franchisee to founder, Amrit discusses how he built Walfinch into a network of thriving entrepreneurs and how other business leaders can do the same. From Entrepreneurial Beginnings to Thought Leadership: Building a Legacy Through InnovationAmrit shares his entrepreneurial evolution, from transforming a deli into an award-winning restaurant to founding a franchise network. Amrit offers insights into identifying opportunities, pivoting industries, and using personal experiences to shape a larger mission. View all topics →

About Amrit Dhaliwal

Changing the Face of Franchising in the UK with Walfinch

30+ offices Walfinch network built£2.5M turnover Top franchisee within three yearsMost Influential CEO 2024 London home healthcare2019 Founded Walfinch home-care network

Amrit Dhaliwal is a dynamic entrepreneur and the CEO of Walfinch, one of the UK’s leading home care franchise networks. With a mission to revolutionize both franchising and social care, Amrit combines business expertise with purpose-driven leadership to empower franchisees and provide exceptional care for older adults.

Starting his entrepreneurial journey by transforming an Italian deli into an award-winning restaurant, Amrit learned the value of innovation in building successful businesses. Observing inefficiencies while operating as a franchisee, he founded Walfinch in 2019 to meet the growing demand for quality senior care through a scalable, adaptable, and community-focused model.

Under his leadership, Walfinch is on track to become a £20 million network. Multiple franchisees are projected to surpass £1 million in turnover within their first three years, demonstrating the success of Amrit’s franchise model. His vision emphasizes wellness for older adults, technological integration, and creating opportunities for franchisees from diverse backgrounds.

As a thought leader in franchising and social care, Amrit shares actionable insights on scaling purpose-driven businesses, navigating regulated industries, and aligning entrepreneurial success with meaningful community impact.

Featured onApple Featured onSpotify Featured onYouTube

View profile →

About this episode

This week, we’re joined byAmrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.

In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business.

He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.

We also explore:

Why brand clarity is kindness in franchising

How he scaled operations from £1 to £3.6M+ in revenue

Turning unsexy sectors into standout brands

The truth about hustle culture, resilience, and startup mindset

Why emotional ROI matters just as much as financial ROI

If you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.

🔗 Connect with Amrit:Instagram: @walfinchLinkedIn: Amrit Dhaliwal

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠Brand Power Score⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠Elements Brand Management⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Guest: Amrit Dhaliwal