Kasper Sierslev · January 4, 2024

Podcast: Revenue Rehab
January 4, 2024 · 38 min
This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE. Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work. He has written two best-selling books on the subject and worked with big international…
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"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"
20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.
This week our host Brandi Starr is joined byKasper Sierslev, CCO at ZITE.
Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work.
He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars.
Kasper has built and directed the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank and has helped other organizations and brands set up their teams.
On the couch in this week's episode of Revenue Rehab, Brandi and Kasper will tackle In-House vs. External: Crafting the Ultimate Marketing Ecosystem.
Links: Get in touch with Kasper Sierslev on:
LinkedIn Kasper Sierslev Books Related Episodes on Revenue Rehab:
Episode 44 - In-House vs Outsourced: The Debate Episode 82 - The Tipping Point: Signs You're Ready to Outsource Marketing Efforts Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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