Predictable B2B Success

insider secrets to build an in-house agency for creative collaboration and growth

Kasper Sierslev · December 27, 2023

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

insider secrets to build an in-house agency for creative collaboration and growth — Kasper Sierslev

Podcast: Predictable B2B Success

December 27, 2023

Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

In this episode of Predictable B2B Success, we delve into the innovative world of advertising and creativity withKasper Sierslev, CEO of Zite Agency. Join us as Kasper shares his expertise in targeting specific audiences, particularly business travelers, and the intriguing strategies to attract their attention. Discover the merging of media buying and creative content into a seamless powerhouse and the revolutionary ways companies can build and optimize their in-house agencies without breaking the bank.

Explore the surprising insights from observing consumer behavior beyond mere data and surveys. Uncover the challenges and successes of in-house agencies and the intriguing ways they are transforming the marketing landscape. Plus, understanding the importance of creativity in marketing and the fascinating blend of data-driven decisions with innovative, out-of-the-box thinking.

In this captivating episode, Kasper Sierslev leaves us with compelling wisdom on building a creative culture within corporate environments, transforming negative perceptions into positive advertising, and leveraging data to craft exceptional marketing strategies. Prepare for dynamic discussions that challenge conventional marketing norms and inspire creative excellence.

Some areas we explore in this episode include:

Advertising products within different price areas and targeting specific audiencesIntegrating media buying and creative content within the marketing setupApproach to building an in-house agency and the importance of testing and learningReviewing workflows and processes for smooth operationChallenges and trends faced by in-house agenciesRestructuring organizations to operate more like an agency or media publishing companyBuilding a creative culture within a corporate environmentTalent acquisition, creativity, and culture in relation to in-housing marketing activitiesObservational and human-based approaches to developing creative ideasBalancing creativity and data-driven decisions in marketingAnd much, much more...

Guest: Kasper Sierslev