Connecting Experts with Podcasts. Building Influence. Creating Opportunities.

© Guests on Air powered by Podcast Guesting Pro. All rights reserved.

Kasper Sierslev

Kasper Sierslev

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

EntrepreneurAuthorLeadership
AboutTopics(3)QuestionsVideos(1)Episodes(31)Media(1)
MEMBER LOGIN

Kasper Sierslev Podcast Episodes

The Creative Influencer

The Creative Influencer

Kasper Sierslev: The Social Media ZITE-geist

May 29, 2025

GO TO APPLE PODCASTS

Listen

Your browser does not support audio playback.

About this episode

Kasper Sierslev.

Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE.

Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book "Incredible: Under the Hood of In-House Creativity."

Kasper discusses the advantages of various platforms: effectiveness of LinkedIn for thought leadership, TikTok for certain products, and the potential for longer-form content on platforms like TikTok.

And when the discussion turns to A.I., Kasper believes that artificial intelligence will help creativity by raising the "bottom" and inspiring new ideas, but that human curation and selection of the best ideas will remain crucial.

Kasper Sierslev Podcast Episodes

Moments that Inspire with Dolon Mitra

Marketing Yourself and Your Team for Impact with Kasper Sierslev

Moments that Inspire with Dolon Mitra

Jun 2025

Systemize Your Success Podcast

Beyond the Agency Model: How Small Teams Can Build Scalable In-House Marketing with Kasper Sierslev, CCO at Zite | Ep 226

Systemize Your Success Podcast

May 2025

Digital Marketing Therapy

Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev

Digital Marketing Therapy

Apr 2025

The Digital Revolution Podcast - With Eli Adams

How To Build An In-House Agency with Kasper Sierslev

The Digital Revolution Podcast - With Eli Adams

Apr 2025

The Agency Hour

Interview with Kasper Sierslev

The Agency Hour

Apr 2025

The Digital Marketeer

Episode 53: Kasper Sierslev, Zite

The Digital Marketeer

Mar 2025

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

The Greatest Advantages of Building an In-House Marketing Team with Kasper Sierslev

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Feb 2025

Branded & Booked

Unlocking Growth Through Marketing: Expert Advice from Kasper Sierslev

Branded & Booked

Nov 2024

In the Business Coach's Chair

Episode 217: Kasper Sierslev of Zite, the in-house agency builder

In the Business Coach's Chair

Nov 2024

MEMBER LOGIN

Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.

Latest video

Kasper Sierslev – Sweetspot Podcast

Kasper Sierslev – Sweetspot Podcast

Latest episodes

Moments that Inspire with Dolon Mitra

Marketing Yourself and Your Team for Impact with Kasper Sierslev

Moments that Inspire with Dolon Mitra

Systemize Your Success Podcast

Beyond the Agency Model: How Small Teams Can Build Scalable In-House Marketing with Kasper Sierslev, CCO at Zite | Ep 226

Systemize Your Success Podcast

Digital Marketing Therapy

Ep 298 | Should Your Marketing Team be In House or Contract? with Kasper Siervslev

Digital Marketing Therapy

View all episodes →

Key topics

The Art of Creative Synergy: Fostering Innovation In-House

Kasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts.

Revolutionizing In-House Marketing: Unleashing the Potential Within

Kasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence.

Pros and Cons of In-House Models

Kasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively.

View all topics →