Purpose-Driven Franchising: Why Goldfinch Rejects Half Its Applicants - Amrit Dhaliwal

Amrit Dhaliwal is a dynamic entrepreneur and the CEO of Walfinch, one of the UK’s leading home care franchise networks. With a mission to revolutionize both franchising and social care, Amrit combines business expertise with purpose-driven leadership to empower franchisees and provide exceptional care for older adults.

Starting his entrepreneurial journey by transforming an Italian deli into an award-winning restaurant, Amrit learned the value of innovation in building successful businesses. Observing inefficiencies while operating as a franchisee, he founded Walfinch in 2019 to meet the growing demand for quality senior care through a scalable, adaptable, and community-focused model.

Under his leadership, Walfinch is on track to become a £20 million network. Multiple franchisees are projected to surpass £1 million in turnover within their first three years, demonstrating the success of Amrit’s franchise model. His vision emphasizes wellness for older adults, technological integration, and creating opportunities for franchisees from diverse backgrounds.

As a thought leader in franchising and social care, Amrit shares actionable insights on scaling purpose-driven businesses, navigating regulated industries, and aligning entrepreneurial success with meaningful community impact.