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John Smiddy

John Smiddy

Supplement Brand Builder and Founder of NutraMarketers, Helping Founders Launch and Scale

EntrepreneurWellnessExecutive CoachLeadership
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John Smiddy Podcast Episodes

Living the Dream with Curveball

Living the Dream with Curveball

Navigating the Supplement Surge: John Smiddy's Blueprint for Success in a Competitive Market**

January 14, 2026

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In this enlightening episode of Living the Dream with Curveball, we sit down with Robbie Samuels, a number one bestselling author and book launch strategist who is revolutionizing how authors define success. With a mission to help authors generate revenue, opportunity, and credibility, Robbie shares his wealth of knowledge on effective book launches that go beyond vanity metrics and bestseller badges.

Drawing from his own experiences as a professional speaker and author of four books, Robbie reveals the common misconceptions surrounding book launches and the importance of building a strategic launch team. He emphasizes that simply publishing a book is not enough; authors must engage with their audience and leverage their books as powerful business development tools.

Listeners will learn about the significance of obtaining 50+ Amazon reviews, the role of a launch team, and the strategies that can transform a book into a revenue-generating asset. Robbie also discusses the common pitfalls authors face and how to avoid them, ensuring that their books reach the right audience and create lasting impact.

Join us for a thought-provoking conversation that will inspire authors and entrepreneurs alike to rethink their approach to book publishing and launch success. Robbie's insights will empower you to take strategic action and maximize the potential of your writing journey.

What You’ll Learn in This Episode:

- The difference between vanity metrics and real success for authors

- How to create a successful book launch team

- The importance of Amazon reviews and how they affect visibility

- Common mistakes authors make in turning their books into business opportunities

- Strategies for engaging your audience and generating leads through your book

For more information on Robbie Samuels and his work, visit www.bizbookpubhub.com and tune into his podcast for more valuable insights.

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John Smiddy Podcast Episodes

JUSTIN AND THE [FOOD] ENTREPRENEURS

Episode 518: John Smiddy of NutraMarketers - Las Vegas, NV. From Warped Tour Musician to Scaling Supplement Brands. The Math Behind the Marketing. From Rock Shop Kid to MULTI-EQUIPED ENTREPRENEUR.

JUSTIN AND THE [FOOD] ENTREPRENEURS

Mar 2026

Grownlearn

How to Build & Scale a Supplement Brand on Amazon and Beyond | John Smiddy

Grownlearn

Mar 2026

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

How to Launch a Winning Supplement Brand: Expert Strategies from John Smiddy

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Feb 2026

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Latest episodes

JUSTIN AND THE [FOOD] ENTREPRENEURS

Episode 518: John Smiddy of NutraMarketers - Las Vegas, NV. From Warped Tour Musician to Scaling Supplement Brands. The Math Behind the Marketing. From Rock Shop Kid to MULTI-EQUIPED ENTREPRENEUR.

JUSTIN AND THE [FOOD] ENTREPRENEURS

Grownlearn

How to Build & Scale a Supplement Brand on Amazon and Beyond | John Smiddy

Grownlearn

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

How to Launch a Winning Supplement Brand: Expert Strategies from John Smiddy

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

View all episodes →

Key topics

Why 90% of supplement launches fail

The majority of new supplement brands crash because founders chase quick sales instead of building real connection. They launch with ads before they have a credible message, an audience that trusts them, or a plan for repeat sales. John explains why slowing down—validating your story, understanding your customer, and designing for retention—creates the 10% that actually survive and scale.

If your ads aren’t converting, the problem isn’t the platform—it’s the funnel.

Many operators blame ad channels when ROI drops, but the real leak is in how audiences are nurtured. John unpacks his “awareness-to-subscription” model: most traffic isn’t ready to buy immediately, so brands must educate, retarget, and convert gradually. He shares how data on subscription transition rates and tenure can guide smarter discounting and LTV growth.

Most supplement brands fail because they rush to scale before mastering the basics.

The supplement industry offers huge opportunity—but it’s unforgiving. Many founders leap straight into ads or fulfillment without the groundwork that makes a brand sustainable: compliance, positioning, and retention. John teaches entrepreneurs how to de-risk early decisions by defining their customer, crafting compliant claims, and starting with a focused, minimum viable product. His approach turns guesswork into strategy—helping brands grow safely, profitably, and built to last.

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