Navigating the Supplement Surge: John Smiddy's Blueprint for Success in a Competitive Market**
John Smiddy · January 14, 2026
Interview with John Smiddy
Podcast: Living the Dream with Curveball
January 14, 2026 · 40 min
Listen to John Smiddy on Living the Dream with Curveball.
Listen
About John Smiddy
Supplement Brand Builder and Founder of NutraMarketers, Helping Founders Launch and Scale
20+ years Award-winning marketing experience2× Best-selling author200+ Supplement products brought to marketNine-figure revenue Contributed across supplement clients
John Smiddy helps founders turn supplement ideas into profitable, lasting brands. His marketing roots go back to life on tour as a sponsored musician, where he learned guerrilla tactics by getting Skullcandy headphones straight into fans’ hands. That early experience taught him how to create genuine engagement—how to connect product, audience, and timing so that marketing actually moves people. He carried that lesson into advertising, where campaigns had to deliver results or lose the account. Today, he brings that same results-first mindset to supplement founders navigating one of the most competitive industries online.
A chance referral to a supplement manufacturer in 2016 opened a new path. John quickly saw that the supplement world needed more than catchy ads—it needed complete strategy: compliance, positioning, and retention working in sync. Since then, he’s helped over 200 products reach market across Amazon, DTC, and retail, contributing to nine-figure client revenue.
As Founder of NutraMarketers, John built a team dedicated to helping experts turn their credibility into sustainable growth. He works with physicians, coaches, and creators who want to expand beyond their daily work and build product-based revenue streams—without compromising the trust that defines their relationships with patients, clients, or audiences. His work helps them translate expertise into products that align with their values and deliver measurable impact.
About this episode
Send us Fan Mail
Send us Fan Mail
In this insightful episode of Living the Dream with Curveball, we are joined by Cam Tolman, a seasoned sales expert and the creator of the Pitch Down method. With over nine years in the sales world and a lifetime of experience in understanding the art of genuine conversation, Cam shares his transformative approach to sales that moves beyond traditional tactics of persuasion and pressure.
Cam emphasizes that we are all in sales, whether we recognize it or not, and that effective salesmanship is rooted in authentic communication and curiosity. He recounts his journey from a technician who initially shunned the sales title to becoming one of the top performers on his team by leveraging his natural strengths of empathy and understanding.
Listeners will discover:
- The importance of asking the right questions and fostering genuine conversations
- How to move customers from ignorance to awareness, acceptance, and ultimately action
- The psychological barriers that prevent customers from making decisions
- Practical strategies for enhancing authenticity in sales interactions
- Insights from Cam’s new book, Pitch Down, which outlines his unique methodology and offers actionable prompts for all professionals
Join us for an enlightening discussion that challenges conventional sales wisdom and inspires you to cultivate deeper connections through curiosity and understanding. For more information on Cam Tolman and to explore his work, visit pitchdown.com
Support the show
Guest: John Smiddy
More from John Smiddy
All episodes →
JUSTIN AND THE [FOOD] ENTREPRENEURSEpisode 518: John Smiddy of NutraMarketers - Las Vegas, NV. From Warped Tour Musician to Scaling Supplement Brands. The Math Behind the Marketing. From Rock Shop Kid to MULTI-EQUIPED ENTREPRENEUR.Mar 2026Play episode →
GrownlearnHow to Build & Scale a Supplement Brand on Amazon and Beyond | John SmiddyMar 2026Play episode →
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.How to Launch a Winning Supplement Brand: Expert Strategies from John SmiddyFeb 2026Play episode →Book John Smiddy for your show
4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.