Episode 518: John Smiddy of NutraMarketers - Las Vegas, NV. From Warped Tour Musician to Scaling Supplement Brands. The Math Behind the Marketing. From Rock Shop Kid to MULTI-EQUIPED ENTREPRENEUR.
John Smiddy · March 24, 2026
Interview with John Smiddy
Podcast: JUSTIN AND THE [FOOD] ENTREPRENEURS
March 24, 2026 · 1 hr 3 min
How does a kid selling rocks from his bedroom turn into a touring musician, and eventually the founder of a powerhouse marketing agency? In this episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, Justin sits down with John Smiddy, the visionary behind NutraMarketers…
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About John Smiddy
Supplement Brand Builder and Founder of NutraMarketers, Helping Founders Launch and Scale
20+ years Award-winning marketing experience2× Best-selling author200+ Supplement products brought to marketNine-figure revenue Contributed across supplement clients
John Smiddy helps founders turn supplement ideas into profitable, lasting brands. His marketing roots go back to life on tour as a sponsored musician, where he learned guerrilla tactics by getting Skullcandy headphones straight into fans’ hands. That early experience taught him how to create genuine engagement—how to connect product, audience, and timing so that marketing actually moves people. He carried that lesson into advertising, where campaigns had to deliver results or lose the account. Today, he brings that same results-first mindset to supplement founders navigating one of the most competitive industries online.
A chance referral to a supplement manufacturer in 2016 opened a new path. John quickly saw that the supplement world needed more than catchy ads—it needed complete strategy: compliance, positioning, and retention working in sync. Since then, he’s helped over 200 products reach market across Amazon, DTC, and retail, contributing to nine-figure client revenue.
As Founder of NutraMarketers, John built a team dedicated to helping experts turn their credibility into sustainable growth. He works with physicians, coaches, and creators who want to expand beyond their daily work and build product-based revenue streams—without compromising the trust that defines their relationships with patients, clients, or audiences. His work helps them translate expertise into products that align with their values and deliver measurable impact.
About this episode
How does a kid selling rocks from his bedroom turn into a touring musician, and eventually the founder of a powerhouse marketing agency?
In this episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, Justin sits down withJohn Smiddy, the visionary behind NutraMarketers (www.nutramarketers.com).
This conversation dives deep into the gritty reality of building a business from the ground up. Justin and John bond over the mental toughness forged through physical disciplines like 75 Hard, exploring how training the body is the ultimate preparation for surviving the chaotic, high-stress world of entrepreneurship.
John pulls back the curtain on what it really takes to market consumer packaged goods and nutritional supplements today. Listeners will get a masterclass in consumer psychology, learning why having a great product simply isn't enough if you don't understand the math behind your marketing. John breaks down the exact formulas for scaling: balancing customer acquisition cost (CAC), maximizing lifetime value (LTV) through strategic subscribe-and-save models, and crafting a unique "story within the formula" that builds instant brand credibility.
Whether you are trying to break into a crowded retail market, dialing in your e-commerce strategy, or just need the raw motivation to keep pushing forward when you want to throw in the towel, this episode delivers the exact playbook you need to win.
Address: www.nutramarketers.com
Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast
Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME )
Who is Justin Ryan Bizzarro? – Justin Bizzarro is a serial food, restaurant, technology, media and marketing entrepreneur, who helped build a 24-year-old group of food and restaurant related businesses, he created with his father and business partners out of his family’s basement, in 1998. He is a highly desired business management, personal and athlete growth, free market, food diversity, and entrepreneurial leadership speaker. Justin’s expertise are in human growth, motivation, leadership and management development, health foods and beverages, global lean manufacturing facilities, vertically integrating businesses, food marketing and advertising, supply chain creation and management, direct to consumer fulfillment, transportation and distribution, personal brand building, restaurant development and construction, and entrepreneur acceleration. Justin received his BA in International Business and Management from Dickinson College, in 2002, and his MBA from University of North Carolina - Chapel Hill, in 2014. He is currently pursuing his Master of Divinity in Leadership from Denver Seminary. His leadership and entrepreneur podcasts have positively impacted millions of people across the globe.
Our [ELITE] Food, Farming, Hospitality, Nutrition, and Beverage Entrepreneurs Community: Under [NEW] Construction
Blog Anyone?: GorillaBrave Blog
On Instagram: GorillaBrave on Instagram
GorillaBrave Group on Whoop: COMM-473D96
Free Podcast. No Advertisements. The stories of Food, Beverage, Farming, Hospitality, and Nutrition Entrepreneurs and how their failures led to the successes in their lives and in their business. What does the future have in store for the food, beverage, and nutrition entrepreneur?
JUSTIN AND THE [FOOD] ENTREPRENEURS
Email: justin.bizzarro@gmail.com
Instagram: @justinandthefoodentrepreneurs ( #foodentrepreneurs )
All music is scored by host or royalty free.
Guest: John Smiddy
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4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.