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Antony Baker

Antony Baker

Founder & CEO of FIFTEEN — Rebuilding Trust and Transparency in the Business of Talent

EntrepreneurLeadershipArtificial Intelligence
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Antony Baker Podcast Episodes

Living the Dream with Curveball

Living the Dream with Curveball

Unleashing Potential: Antony Baker's Vision for Trust, Talent, and Transformation

December 26, 2025

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In this dynamic episode of Living the Dream with Curveball, we are excited to feature Antony Baker, founder and CEO of 15 Group. With a rich background that spans elite athletics and various business sectors, Antony shares his remarkable journey from world champion windsurfer and mixed martial artist to a leader in the consulting industry. He candidly discusses how his upbringing and experiences shaped his understanding of talent, trust, and transparency in business. Antony emphasizes the importance of people over strategy, revealing how he built his company on the principles of community-driven solutions and high performance. Listeners will gain valuable insights into the challenges of hiring and the pitfalls businesses often encounter, as well as the transformative power of AI in optimizing operations. Antony also opens up about his ADHD diagnosis and how it has become a superpower in his leadership style. Join us for an engaging conversation that inspires you to rethink your approach to business and personal growth. Discover more about Antony and his work at www.15group.com.

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Antony Baker Podcast Episodes

Recruiting EQ

Recruiting EQ E85: Creating Community is Vital w/Antony Baker of FIFTEEN

Recruiting EQ

Jan 2026

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Mastering the AI Workflow - Antony Baker

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Dec 2025

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Latest episodes

Recruiting EQ

Recruiting EQ E85: Creating Community is Vital w/Antony Baker of FIFTEEN

Recruiting EQ

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Mastering the AI Workflow - Antony Baker

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

View all episodes →

Key topics

How to Use AI to Scale Human Expertise—Not Replace It

The AI gold rush has left many founders chasing automation instead of advantage. Antony reframes AI as an amplifier of people, not a substitute for them. Through FIFTEEN’s tech foundation, Adoniss AI, he shows how businesses can shorten execution cycles and boost ROI without eroding the relationships that drive performance.

Building a Transparent Talent Ecosystem That Actually Works for People

Hiring through layers of agencies and opacity drains both money and morale. Antony shares how FIFTEEN built a vetted community representing the top 15% of talent—complete with an academy pipeline for rising professionals—and how clarity in cost and opportunity creates better outcomes for everyone on both sides of the contract.

Why Traditional Consulting Breaks Down When Agility Matters Most

Financial institutions still rely on legacy consultancies that move slower than market change. Antony explains how FIFTEEN’s transparent 15% model and on-demand deployment help regulated firms adapt in days, not quarters. He challenges the assumption that speed sacrifices compliance—and shows how transparent pricing and fractional management deliver both control and accountability.

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