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Mastering the AI Workflow - Antony Baker

Antony Baker · December 27, 2025

Entrepreneur · Leadership · Artificial Intelligencein

Interview with Antony Baker

Mastering the AI Workflow - Antony Baker

Podcast: Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

December 27, 2025 · 29 min

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Mastering the AI Workflow - Antony Baker
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Key topicsWhy Traditional Consulting Breaks Down When Agility Matters MostFinancial institutions still rely on legacy consultancies that move slower than market change. Antony explains how FIFTEEN’s transparent 15% model and on-demand deployment help regulated firms adapt in days, not quarters. He challenges the assumption that speed sacrifices compliance-and shows how transparent pricing and fractional management deliver both control and accountability. How to Use AI to Scale Human Expertise-Not Replace ItThe AI gold rush has left many founders chasing automation instead of advantage. Antony reframes AI as an amplifier of people, not a substitute for them. Through FIFTEEN’s tech foundation, Adoniss AI, he shows how businesses can shorten execution cycles and boost ROI without eroding the relationships that drive performance. Building a Transparent Talent Ecosystem That Actually Works for PeopleHiring through layers of agencies and opacity drains both money and morale. Antony shares how FIFTEEN built a vetted community representing the top 15% of talent-complete with an academy pipeline for rising professionals-and how clarity in cost and opportunity creates better outcomes for everyone on both sides of the contract. View all topics →

About Antony Baker

Antony Baker, podcast guest

Founder & CEO of FIFTEEN — Rebuilding Trust and Transparency in the Business of Talent

World Champion WindsurferProfessional MMA fighterFounder & CEO 15.Group15% Transparent talent model

Antony Baker has spent his career questioning how business really works when trust, transparency, and talent are treated as more than buzzwords. Before founding FIFTEEN, he led high-performance teams across financial services, compliance, fintech, and crypto, discovering again and again that most organisations struggled not with strategy, but with people.

That realisation inspired FIFTEEN: a network built to replace the traditional consulting model with something faster, fairer, and human. Through a transparent 15% model, a vetted community of top-tier professionals, and an AI-driven platform that matches projects in days, Antony’s team helps businesses deploy expertise with measurable outcomes.

Underpinning it all is Adoniss AI, FIFTEEN’s quiet engine that handles the heavy lifting of matching, tracking, and forecasting. But for Antony, technology is only as valuable as the community it serves. The company’s mission—transparency, trust, transformation—reflects his conviction that business should reward openness, not opacity.

His own path has been shaped by resilience and reinvention. A former elite athlete, Antony brings the same discipline and curiosity that once drove him in the ring and on the water to how he builds companies and people. A late ADHD diagnosis reframed his perspective on focus and leadership, and he now speaks candidly about performance, adaptability, and the human side of growth.

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About this episode

The secret to AI ROI isn't the software—it's the process.Antony Bakershares a masterclass on mapping workflows to identify high-impact "quick wins." From cleaning bloated sales pipelines to using specialized "Mates" for meeting notes, this episode provides a blueprint for operational efficiency. With the competitive window closing fast, learn why data transparency and precise prompting are the new prerequisites for business survival.

Insight: Stop treating AI as a chatbot and start treating it as a digital teammate. Listen now to stay ahead of the curve.

Guest: Antony Baker

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