Katrina Mckinnon

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

We are talking blog writing this week on the eCommerce Marketing Society Podcast.

Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.

This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.

My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

In this episode we cover:

Why having a blog on your online store is so important

How a well-written blog can attract AND convert new customers to your brand

Creative SEO strategies for your blog

How to research your blog topics

How to structure your blog content

How many words a blog post should have

How imagery and creativity are the keys to a compelling blog post

Why content is King but creativity is QUEEN!

And so much more!

If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here

This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:

Rundown on the key eCommerce events in Q4

How to review your previous campaigns to plan effectively

How to plan your marketing from September to December

The different types of promotions to choose from and how to choose what's right for your business

How to promote your offers organically for maximum profit

What email marketing campaigns to send and when

How to ensure your email flows are working as hard as possible

Klaviyo tutorials

Campaign check-lists

Live Q&A sessions with myself and Kris Daria, Klaviyo Expert

Private Facebook Group

Bonus surprises!

Add your name to the waitlist:

https://lisabyrnemarketing.ck.page/cruiseintoq4

Come hang out with me for marketing tips and business chat:

🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

https://www.facebook.com/groups/ecommercemarketingsociety

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https://www.lisabyrne.co/free-content-plan

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