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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com

Katrina Mckinnon · August 17, 2022

Entrepreneurin

Interview with Katrina Mckinnon

Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com

Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

August 17, 2022

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and…

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Key topicsPodcast SpeakerKatrina has spoken on the eCommerce Fuel, Practical eCommerce, and eComCrew podcasts about how to scale content, why to hire from Kenya, and her anti-SEO approach to content. Community Greeter and Outsourcing ExpertKatrina has been a Community Greeter and was the Outsourcing Expert for over 8 years. Founder of CopySmiths.comKatrina Mckinnon is the founder of CopySmiths.com, a company that creates quality blog content - at scale - for eCommerce stores. View all topics →

About Katrina Mckinnon

Katrina Mckinnon, podcast guest

Founder of CopySmiths.com

20+ Years in ecommerce marketing100+ CopySmiths clients by 202240+ CopySmiths writers by 2022Founder CopySmiths.com

Founder of CopySmiths.com, a company that creates quality blog content - at scale - for eCommerce stores. Katrina is also one of the 50 founding members of eCommerceFuel.com, she's also a Community Greeter and was the Outsourcing Expert for 8+ years. Katrina has spoken on the eCommerce Fuel, Practical eCommerce, and eComCrew podcasts about how to scale content, why to hire from Kenya, and her anti-SEO approach to content.

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About this episode

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show Notes

Connect With: 

Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Katrina Mckinnon

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