
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
August 17, 2022
About this episode
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show Notes
Connect With:
Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.
Latest episodes
Key topics

#098: How to create quality blog content at scale for eCommerce stores
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Jun 2022