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Katrina Mckinnon

Katrina Mckinnon

Founder of CopySmiths.com

Entrepreneur
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Katrina Mckinnon Podcast Episodes

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com

August 17, 2022

About this episode

Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content. Show Notes

Connect With: 

Katrina McKinnon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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Katrina Mckinnon Podcast Episodes

Customers Who Click

Engaging Customers with Fun Drunk Auntie Content

Customers Who Click

Sep 2022

eCommerce Marketing Podcast

How to write a blog post and attract new customers

eCommerce Marketing Podcast

Aug 2022

Ecommerce Odyssey Podcast

How to create Great Website SEO Content with Katrina McKinnon from Copysmiths

Ecommerce Odyssey Podcast

Jul 2022

Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break

#098: How to create quality blog content at scale for eCommerce stores

Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break

Jun 2022

XL Podcast by Graham Brown

XL25: KATRINA MCKINNON - How to Create Inbound Traffic With Quality Human Written Content

XL Podcast by Graham Brown

May 2022

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Latest episodes

Customers Who Click

Engaging Customers with Fun Drunk Auntie Content

Customers Who Click

eCommerce Marketing Podcast

How to write a blog post and attract new customers

eCommerce Marketing Podcast

Ecommerce Odyssey Podcast

How to create Great Website SEO Content with Katrina McKinnon from Copysmiths

Ecommerce Odyssey Podcast

View all episodes →

Key topics

Founder of CopySmiths.com

Katrina Mckinnon is the founder of CopySmiths.com, a company that creates quality blog content - at scale - for eCommerce stores.

Podcast Speaker

Katrina has spoken on the eCommerce Fuel, Practical eCommerce, and eComCrew podcasts about how to scale content, why to hire from Kenya, and her anti-SEO approach to content.

Founding Member of eCommerceFuel.com

Katrina is one of the 50 founding members of eCommerceFuel.com.

View all topics →