Katrina Mckinnon
Founder of CopySmiths.com
Katrina Mckinnon Podcast Episodes
Customers Who Click
Engaging Customers with Fun Drunk Auntie Content
September 6, 2022
About this episode
In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters.
People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo.
Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt.
Copy that informs and engages customers converts far better in the long run.
Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/
Katrina Mckinnon Podcast Episodes
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Aug 2022
How to write a blog post and attract new customers
eCommerce Marketing Podcast
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Ecommerce Odyssey Podcast
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#098: How to create quality blog content at scale for eCommerce stores
Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break
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Latest episodes
Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How to write a blog post and attract new customers
eCommerce Marketing Podcast
How to create Great Website SEO Content with Katrina McKinnon from Copysmiths
Ecommerce Odyssey Podcast