Engaging Customers with Fun Drunk Auntie Content
Katrina Mckinnon · September 6, 2022
Interview with Katrina Mckinnon
Podcast: Customers Who Click
September 6, 2022
In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters. People love clicking on photos,…
About Katrina Mckinnon
Founder of CopySmiths.com
20+ Years in ecommerce marketing100+ CopySmiths clients by 202240+ CopySmiths writers by 2022Founder CopySmiths.com
Founder of CopySmiths.com, a company that creates quality blog content - at scale - for eCommerce stores. Katrina is also one of the 50 founding members of eCommerceFuel.com, she's also a Community Greeter and was the Outsourcing Expert for 8+ years. Katrina has spoken on the eCommerce Fuel, Practical eCommerce, and eComCrew podcasts about how to scale content, why to hire from Kenya, and her anti-SEO approach to content.
About this episode
In episode 127 of the Customers Who Click podcast I spoke with Katrina McKinnon, founder of CopySmiths, and we’re going to be exploring how you can get visitors to engage with your website, and how to find, hire, and manage good copywriters.
People love clicking on photos, particularly photos with a little bit of text in it that says something about maybe a product feature or something about what's in that photo.
Copy is pointless if no-one reads it, and no-one engages with it, and unless its on the Product Details Page (PDP), it doesnt need to be salesy, in fact, it probably shouldnt.
Copy that informs and engages customers converts far better in the long run.
Katrina is the Founder of CopySmiths, you can find her on Linkedin or head over to https://copysmiths.com/
Guest: Katrina Mckinnon
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6+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.