Marketing Technology Podcast by Marketing Guys

Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.

Prarthana Sibal · November 24, 2021

Entrepreneurin

Interview with Prarthana Sibal

Podcast: Marketing Technology Podcast by Marketing Guys

November 24, 2021

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide. Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average! We talk…

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Key topicsBackgroundBorn in India, Educated in SMU Singapore, and based in Singapore. Head of Client Services at Pikkal & Co.Prarthana Sibal is Head of Client Services at the award-winning B2B Podcast Agency Pikkal & Co. Managed Over 1,000 Podcast EpisodesPrarthana has managed over 1,000 Podcast Episodes from idea to launch. View all topics →

About Prarthana Sibal

Podcasting for Brands

1,000+ Podcast episodes managedAward-winning B2B podcast agency leaderUBS • Deloitte • UTI Enterprise podcast clientsHead of Client Services Pikkal & Co

Head of Client Services at award winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch. Branding , Public Relations , Corporate Communications, Brand Reputation and Podcasting for Brands. Born in India, Educated in SMU Singapore. Based in Singapore.

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About this episode

In this episode, Elias has a chat withPrarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.

Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!

We talk about podcasting for B2B. Topics we discuss:

How to convince your management to start a podcast

What to expect when starting a podcast

Advantages of podcasting

How to measure success

Some numbers of B2B podcast (downloads)

Examples of successful B2B podcast practices

LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/

Website Pikkal & Co: https://www.pikkal.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Guest: Prarthana Sibal