Driving B2B Sales Revenue

How a Pro Sports Mentality Can Foster Sales Success

Lee Hackett · November 1, 2021

Entrepreneur · Leadership · Artificial Intelligence · Wellnessin

Interview with Lee Hackett

How a Pro Sports Mentality Can Foster Sales Success — Lee Hackett

Podcast: Driving B2B Sales Revenue

November 1, 2021

ABOUT THE GUEST: Lee Hackett, CEO of BluprintX Lee Hackett is a professional footballer turned entrepreneur and investor. He has successfully grown 3 companies to $10m+ in sales and engineered trade sales to FTSE200 listed corporations. Lee advises global CMOs on B2B sales,…

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Key topicsWhy 2025 Is the Year CMOs and CIOs Must Lead TogetherAs customer expectations evolve and tech stacks converge, the need for tight alignment between marketing, IT, and sales has never been greater. Lee explores how Bluprintx helps unify these functions-leveraging data, predictive insights, and connected experiences-and why CMOs and CIOs must co-own transformation to drive meaningful growth. Lessons from 20+ M&A TransactionsLee shares insights from over 20 M&A deals across the buy and sell side-from due diligence to integration. He discusses how leadership mindset, team alignment, and tech strategy play critical roles in whether a deal adds value or erodes it. This is a must-listen for executives thinking about growth, acquisition, or exit strategy. Rewriting the Enterprise Playbook: How Mid-Market Businesses Can Win with AI Before the Giants Catch UpLee shares why mid-market companies are now better positioned than ever to outpace enterprise competitors-if they adopt the right AI-driven strategies. Drawing on Bluprintx’s work across sectors and its partnerships with Adobe and Salesforce, he reveals how to scale fast with agile architecture, personalized experiences, and integrated workflows-without the bloat or bureaucracy. View all topics →

About Lee Hackett

Lee Hackett, podcast guest

CEO of Bluprintx, Digital Growth Strategist and Former Pro Athlete

20+ M&A transactions across buy & sell sideTop 50 UK Most Ambitious Business Leader, 2023Wigan Athletic Former professional footballerBluprintx Group CEO

Lee Hackett is the Group CEO of Bluprintx, a global consultancy helping mid-market and enterprise businesses turn technological complexity into competitive advantage. With a proven track record across the UK, US, APAC, and the Middle East, Lee works at the intersection of strategy, sales, and technology - guiding leadership teams through AI adoption, digital transformation, and scalable growth.

Lee brings sharp, real-world insight to conversations around the convergence of marketing, sales, and service. He advises businesses on how to deliver enterprise-grade outcomes through integrated, data-led strategies. Under his leadership, Bluprintx has become a trusted partner to some of the world’s most influential platforms, including Adobe and Salesforce, further cementing its reputation for delivering measurable business impact at scale.

A former professional footballer, wellness advocate, and father of three, he leads with a balance of performance and perspective. He speaks openly about staying mentally clear while scaling companies, living with intention as a leader, and bringing athletic discipline into the boardroom. With the addition of his personal experience of over 20 M&A transactions across both the buy and sell side, his perspective is especially valuable for founders, executives, and investors alike.

Whether discussing AI readiness, sales enablement, operational strategy, or deal execution, Lee delivers stories and strategies that resonate with forward-thinking leaders.

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About this episode

ABOUT THE GUEST:Lee Hackett, CEO of BluprintX

Lee Hackett is a professional footballer turned entrepreneur and investor. He has successfully grown 3 companies to $10m+ in sales and engineered trade sales to FTSE200 listed corporations.

Lee advises global CMOs on B2B sales, marketing, and advertising strategy, using his 7-Step C-Suite Framework to build thought leadership, effective funnels, and revenue attribution.

Lee has invested in SalesTech, MarTech, and AdTech startups in the UK, Middle East, Australia and Singapore.

You can find Lee on LinkedIn here: https://www.linkedin.com/in/leehackett/

ABOUT THE EPISODE:

Sales and sports analogies - love ‘em or hate ‘em, there are a lot of them!

But maybe there is a good reason? Former professional athlete Lee Hackett explores some of these ideas in this episode of the podcast and digs deep into things like team versus individual performance, resilience, and other key crossovers between the worlds of sales and sports, both places where Lee has spent plenty of time and found plenty of success. I’m sure you’ll enjoy it!

Guest: Lee Hackett

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