Georgina Woodley · October 5, 2026

Podcast: Resilience Unravelled
October 5, 2026 · 33 min
Host Dr Russell Thackeray interviews Georgina Woodley in Perth, Australia about her background in big-four consulting, strategy, and 20+ years in market research, and her interest in applying personal-development “energy” concepts to organisations. They discuss how people sense…
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Insight Strategist | Human Energy Intelligence
20+ years Customer insight and organisational performance3-part ecosystem Custology Insights, Joy-O-Meter and TTIMBA AGSM at UNSW Business SchoolChief Insights Officer Custology Insights
Human Energy Intelligence/ Organisational/ Performance Leadership/ Customer Experience
Georgina Woodley is an insight strategist in the emerging field of Human Energy Intelligence—a business framework for understanding how the invisible human factors inside organisations influence performance, leadership, customer experience and business outcomes.
After more than two decades leading customer insight and market research for some of Australia's largest organisations, Georgina began questioning a fundamental assumption: what if organisations are measuring performance outcomes while remaining blind to the human forces creating them? That question became the foundation of her work.
Drawing on more than 20 years of experience in consulting, market research and customer psychology—including Deloitte Consulting, Managing Director ANZ for BVA BDRC, and now as Chief Insights Officer of Custology Insights—Georgina combines rigorous business research with a fresh perspective on organisational performance.
Her work explores how human state influences decision-making, creativity, collaboration and innovation, arguing that performance is not just driven by strategy—it is driven by the state of the people executing it.
This thinking led Georgina to develop Human Energy Intelligence, a business framework for understanding the invisible human drivers of organisational performance. Its first application, Joy-O-Meter, is a methodology designed to help organisations measure and better understand those invisible human dynamics.
Host Dr Russell Thackeray interviewsGeorgina Woodleyin Perth, Australia about her background in big-four consulting, strategy, and 20+ years in market research, and her interest in applying personal-development “energy” concepts to organisations.
They discuss how people sense workplace culture, how individual mood and “underlying human state” affects meetings, authenticity, and leadership responsibilities to support mental wellbeing.
Woodley introduces Joy-o-meter, a measurement framework/program that assesses customer and staff experience plus the underlying human state to reveal patterns, capacity, and friction points affecting performance, loyalty, burnout risk, absenteeism, and turnover.
She argues joy is a strategic advantage linked to creativity, flow, and psychological safety, and contrasts joy measurement with satisfaction and NPS. Joy-o-meter uses succinct quantitative surveys with open-ended comments, can isolate current issues from past experiences, and is delivered flexibly via reporting, workshops, or dashboards.
Contact is via LinkedIn and joy-o-meter.com.
00:00 Summer vs Aussie Winter
01:39 Meet Georgina Woodley
02:30 What Energy Means at Work
06:19 Authenticity and Mood Responsibility
10:11 Measuring Joy with Joy-o-meter
12:59 Why Joy Drives Performance
16:36 Beyond NPS and Satisfaction
19:34 How Joy-o-meter Works in Practice
21:57 Finding Friction and Burnout Risk
26:30 Expectations and Better Signals
29:08 Where to Learn More
29:56 ROI Proof and Closing Thoughts
You can contact us at info@qedod.com
Resources can be found online or link to our website https://resilienceunravelled.com
Guest: Georgina Woodley
Embracing Digital TransformationHow to Build AI Workflows Without Burning Out Your TeamOct 2026Play episode →
The Manufacturing EmployerBoosting manufacturing outcomes by understanding human energy, with Georgina Woodley of Custology InsightsSep 2026Play episode →
HR EmpowermentWhy Joy at Work Matters More Than Leaders ThinkAug 2026Play episode →4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.