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Key topics
Driving Personalization in a Profitable Manner
Explore practical ways to drive personalization in a profitable manner, including the necessary tech stack and skills required for a successful marketing team.
The Future of Work and Personalization
Discuss the impact of generative AI on personalization and how it will shape the future of work and marketing.
The Demystification of Personalization
Discuss the need for marketers to agree on what personalization really means and the importance of using a framework like the Bow Tie of Personalization to determine what is necessary and relevant.
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