Rasmus Houlind, Agillic Ltd. - Børsen Marketingkonference 2017

Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple best selling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.

In his book, "Hello $FirstName: Profiting from Personalization", Rasmus demystifies the concept of personalization and provides a clear understanding of the topic. The book is aimed at all marketers working with personalization, from practitioners to marketing leaders and CEOs. Rasmus believes that marketers need to agree on what personalization is and what it entails. He also emphasizes the importance of having the right people and skills in place to drive personalization in a profitable manner and provides invaluable guidance towards achieving success with personalization.

Rasmus' drive to create more passion for personalisation also led him to work alongside AI guru Colin Shearer, to co-author the best selling book “Make It All About Me: Leveraging omnichannel and AI for marketing success”. This book introduces the Omnichannel Hexagon framework and provides insights from global marketing experts to help marketers prioritize their efforts and overcome barriers in achieving a customer-centric approach.

Rasmus is a dynamic and engaging speaker who brings a wealth of knowledge and experience to his talks.