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CXM What Is It ? | Guests on Air

Franck Ardourel

Franck Ardourel

Professor, Author & Speaker Helping Businesses Align CX, AI and Business Strategy

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Franck Ardourel Videos

CXM What Is It ?

By Franck Ardourel

More from Franck Ardourel

The Marketing Stir Podcast: Franck Ardourel

The Marketing Stir Podcast: Franck Ardourel

The New Paradigm of Customer Experience Management

The New Paradigm of Customer Experience Management

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Latest video

The Marketing Stir Podcast: Franck Ardourel

The Marketing Stir Podcast: Franck Ardourel

Key topics

Scaling Customer Experience in Hypergrowth: Lessons from Amazon

Explosive growth can be a company’s biggest success-and its greatest CX challenge. Drawing from his experience at Amazon during a period of rapid workforce expansion, Franck Ardourel explores the crucial balance between scaling operations and maintaining customer satisfaction.

The Hidden Cost of Legacy Systems: Why They’re Holding Businesses Back

With major industries-from banking to retail-struggling to keep pace with consumer expectations, Franck provides a clear roadmap for leaders ready to future-proof their organizations.

The AI-Powered Customer Experience: Beyond the Hype

Franck Ardourel can discuss how businesses are moving beyond AI experimentation to real-world customer experience transformation. With AI-driven personalization now shaping everything from banking interactions to e-commerce recommendations, companies are under pressure to strike the right balance between automation and human connection.

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