Franck Ardourel

Marketing in the Age of AI: What CMOs Need to Know Now

With a background in both enterprise CX strategy and academia, he breaks down the practical applications of AI in marketing, what companies are getting wrong, and how leaders can prepare for the next wave of disruption.

The Hidden Cost of Legacy Systems: Why They’re Holding Businesses Back

With major industries—from banking to retail—struggling to keep pace with consumer expectations, Franck provides a clear roadmap for leaders ready to future-proof their organizations.

The AI-Powered Customer Experience: Beyond the Hype

Franck Ardourel can discuss how businesses are moving beyond AI experimentation to real-world customer experience transformation. With AI-driven personalization now shaping everything from banking interactions to e-commerce recommendations, companies are under pressure to strike the right balance between automation and human connection.