All You Need To Know Before Amazon Accelerate Conference 2026

Chris Turton is known for helping brands understand what it really takes to grow profitably on Amazon as the marketplace becomes more competitive, more data-led, and less forgiving of guesswork. As Managing Director of Ecommerce Intelligence, an Amazon EU Gold Partner agency, he leads a team of account managers, analysts, and sponsored product specialists working across seller, vendor, FBA, catalogue, advertising, and marketplace growth challenges.

Chris brings 13 years of Amazon FBA, seller, and vendor experience, alongside 18 years in ecommerce. Across about 235 Amazon accounts, he has seen the same pattern repeatedly: brands often focus on visibility, rankings, or platform tools before they properly understand profitability, conversion, catalogue structure, and operational execution. His agency handles £5.5m in Amazon sales every month, with client portfolios exceeding £50m in annual Amazon revenue, giving him a practical view of what works beyond theory.

His perspective is especially relevant as Amazon growth becomes harder to separate from paid media, conversion testing, AI discovery, and marketplace expansion. Chris can explain why chasing Best Sellers Rank can distract brands from healthier numbers, why one person inside a business often cannot run an Amazon channel alone anymore, and why the choice between Seller Central and Vendor Central changes how a brand must operate.

He is also candid about the limits of tools and automation.