Owners lose leverage when exit urgency drives the sale

Leverage in a Sale Process: how urgency shifts the conversation to price defence

Business owners often enter a sale process when fatigue, health, family pressure or market timing has already narrowed their choices. At that point, buyers can sense urgency and the conversation quickly shifts from value creation to price defence. This episode would help owner audiences understand how leverage is built before a sale process begins. Simon can unpack how disciplined valuation, readiness work and pragmatic negotiation protect value when an owner is no longer just exploring options but actively trying to exit.

About Simon Bedard

Simon Bedard, podcast guest

Business Sales Specialist & Author

25+ years Finance, investment, energy and technology experience100+ episodes Host of the Buy Grow Sell podcast20K+ Business-owner and adviser audience2024 winner BX Best Consulting Company of the Year

Simon Bedard helps business owners build businesses they can sell.

He is the Founder and CEO of Exit Advisory Group, National Chair of the Australian Institute of Business Brokers, a Registered Business Valuer, and the author of Exit Like an Expert, endorsed by a Bain & Company advisory partner and one of Australia’s best-known economists.

If your audience includes founders, investors, business owners, or the advisers around them, you and Simon have something in common.

Simon works on the part of the business owner’s journey that decides whether all that building and growing pays off. Turning a business you own into one someone will actually buy.

On his own podcast, Buy Grow Sell, he has interviewed more than 100 founders who have sold their companies, including the one who led Swisse to a $1.7 billion exit, and people like Finder.com co-founder Fred Schebesta, and a games maker whose studios were bought by Disney, Sony and Atari. He does lots of deals himself, so he brings stories and specifics, and he is an easy, engaged guest.

Unfortunately, most owners leave their ultimate ‘pay day’ to the end.

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