Why buyers like boring businesses

Predictability as an Asset: why steady earnings command stronger offers than exciting ones

Founders are often drawn to rapid growth, ambitious ideas and constant change, but buyers tend to place a premium on businesses that are predictable. Reliable earnings, repeatable delivery, and clear financial reporting reduce the risk that performance will collapse after the sale. Simon explains what a “boring” business looks like from a buyer’s perspective and why steady companies can command stronger offers than more exciting businesses with volatile results. The conversation helps owners recognise that predictability is not a lack of ambition, but an asset a buyer can confidently value.

About Simon Bedard

Simon Bedard, podcast guest

Business Sales Specialist & Author

25+ years Finance, investment, energy and technology experience100+ episodes Host of the Buy Grow Sell podcast20K+ Business-owner and adviser audience2024 winner BX Best Consulting Company of the Year

Simon Bedard helps business owners build businesses they can sell.

He is the Founder and CEO of Exit Advisory Group, National Chair of the Australian Institute of Business Brokers, a Registered Business Valuer, and the author of Exit Like an Expert, endorsed by a Bain & Company advisory partner and one of Australia’s best-known economists.

If your audience includes founders, investors, business owners, or the advisers around them, you and Simon have something in common.

Simon works on the part of the business owner’s journey that decides whether all that building and growing pays off. Turning a business you own into one someone will actually buy.

On his own podcast, Buy Grow Sell, he has interviewed more than 100 founders who have sold their companies, including the one who led Swisse to a $1.7 billion exit, and people like Finder.com co-founder Fred Schebesta, and a games maker whose studios were bought by Disney, Sony and Atari. He does lots of deals himself, so he brings stories and specifics, and he is an easy, engaged guest.

Unfortunately, most owners leave their ultimate ‘pay day’ to the end.

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