Piers Thurston

Piers Thurston is the founder of Quality of Mind and renowned for the concept of 'BEFORE' psychology, unlocking the secret source for life and work through pioneering methodologies. With over 24 years and 23,000 hours of coaching experience and a background in blue-chip FMCG sales and marketing, he brings a wealth of real-world expertise to his practice. Piers and his team operate four service offers, all underpinned by the Quality of Mind approach, offering tailored solutions, ranging from 1-1 coaching to organisational change programmes and workshops.

His approach, rooted in unlocking profound realisations operating 'BEFORE' psychology, leads to transformative shifts 'IN' psychology, enabling exponential transformative results across all contexts of life and work. Through deep conversations and Direct Inquiry thought experiments, Piers helps clients realise a new understanding about the nature of the mind and its implications for personal and professional growth.

His programs guide participants from profound realizations to practical applications, leaving them feeling revitalized, resourceful, and equipped with game-changing insights into the nature of the mind and the world in general, ready to unleash their full potential. Quality of Mind has evolved to bring what can be invisible, hard-to-access, esoteric concepts into simple, relevant realizations for today's world.

Beyond coaching, Piers is dedicated to mentorship, having trained over 850 coaches, and serves as a non-executive director of a family SME manufacturing group and trustee of the Charity 52Lives.