Lessons From the Desktop Publishing Transition for AI at Work: Thirty years automating publishing, and what the 1990s shift says about how AI lands on the people doing the work
Max Dunn has worked at publishing automation since the mid-1990s, which means he watched the industry's last upheaval from inside, back when layouts were still assembled by hand. Most leaders treat…
Creative Automation With Adobe's Cloud Services: How Firefly Services, InDesign and Premiere run image and video production at scale without manual steps
Max Dunn has automated Adobe technology since founding Silicon Publishing in 2000, and his team of more than 20 includes engineers who built InDesign itself. Most companies picture generative AI as a…
Brand Control When Everyone Can Edit: What to lock, what to hand over, and the early signs a brand is drifting in self-service design tools
Max Dunn has built browser-based editing systems for Adobe customers since founding Silicon Publishing in 2000, growing from two people to over 20, including original InDesign engineers. The moment a…
Database Publishing at Volume: What breaks when thousands of personalised documents are generated from structured data, and what must be automated before the run starts.
Max Dunn has automated Adobe publishing since the mid-1990s, and founded Silicon Publishing in August of 2000 to do database publishing properly. Most companies start personalisation the same way…
Building a Business on Another Company's Platform: twenty-five years partnered with Adobe, and what long-term platform dependence demands of a founder.
Max Dunn started Silicon Publishing in August 2000 with one other person and has spent all twenty-five years of it automating Adobe technology, growing the firm past twenty people without ever moving…
Depth Over Headcount: How a twenty-person company holds senior engineering talent and wins enterprise-scale work
Max Dunn has automated Adobe publishing technology since the mid-1990s and grew Silicon Publishing from two people to over twenty. Some of those twenty are the original engineers who created…
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