Brand Control When Everyone Can Edit: What to lock, what to hand over, and the early signs a brand is drifting in self-service design tools
Max Dunn has built browser-based editing systems for Adobe customers since founding Silicon Publishing in 2000, growing from two people to over 20, including original InDesign engineers. The moment a…
Rebuilding After Loss and Crisis: Grief, men's mental health and perseverance through personal loss and business setbacks over a 26-year entrepreneurial career.
Max has faced profound personal loss and some of the toughest moments of his 26-year entrepreneurial journey, yet his philosophy remains simple: never give up. From losing his father as a child and…
Lessons From Entrepreneurial Mistakes: Building a technology company without funding or a marketing department, and why good technology alone is not enough.
Starting with no funding, no marketing department and little traditional business experience, Max built a technology company that has survived 26 years of disruption and change. Along the way, he…
Finding Purpose After Loss: How fatherhood and a new family restored meaning after grief, and what it shows about men's mental health.
After devastating personal loss, Max reached a point where he felt he had experienced everything life had to offer. Becoming part of a new family-and later becoming a father-gave him an entirely…
Reinvention Across Decades of Technology Change: Staying relevant and learning as a beginner again, from database publishing and the early web to cloud and AI.
Max's belief that you're either growing or dying has shaped his approach to four decades of technological change, from database publishing and the early web to cloud technology and today's AI…
Rebuilding a Business After Its Core Technology Becomes Obsolete: Lessons in adaptability from years of reinvention after the collapse of Flash.
When Flash collapsed, a major part of Max's business was suddenly under threat. With major clients depending on them, he and his team faced years of painful reinvention. Rather than protecting what…
Building a Business on Another Company's Platform: twenty-five years partnered with Adobe, and what long-term platform dependence demands of a founder.
Max Dunn started Silicon Publishing in August 2000 with one other person and has spent all twenty-five years of it automating Adobe technology, growing the firm past twenty people without ever moving…
Depth Over Headcount: How a twenty-person company holds senior engineering talent and wins enterprise-scale work
Max Dunn has automated Adobe publishing technology since the mid-1990s and grew Silicon Publishing from two people to over twenty. Some of those twenty are the original engineers who created…
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