Own Worst Client — Why the Best Projects Start When You Stop Taking Commissions

From Practitioner to Principal: What changes when a founder stops taking commissions and starts funding their own projects

After 40 years taking commissions from other people, Kevin Kennon founded Beyond Zero DDC and became the client he used to work for. He argues that the work practitioners are proudest of only happens when they carry the risk themselves, and that waiting to be hired quietly caps what a firm can ever build. He covers what changed once he was raising the money, picking the sites and answering to investors: slower decisions, harder trade-offs, and far fewer compromises written into someone else's brief. Listeners leave with a clear view of what a practice gives up by staying on the commission model, and what it takes to fund a first project of their own.

About Kevin Kennon

Kevin Kennon, podcast guest

Award-Winning Architect and Sustainable Design Visionary

40+ Years of architectural practice40+ Design awards20+ Iconic buildings1.5M sq ft Barclays North American Headquarters

Kevin Kennon is an internationally renowned architect with more than 40 years of experience designing landmark cultural, commercial, and hospitality projects around the world. Known for combining design ambition with deep human insight, he brings a humanity-first philosophy to architecture — creating spaces that do more than impress visually; they shape how people feel, connect, recover, and remember an experience.

As Founder and CEO of Beyond Zero DDC Inc., Kevin is leading the development of a new model of luxury hospitality: zero-carbon wilderness resorts designed around intimacy, wellbeing, adventure, and safety. Rather than treating sustainability as a marketing layer, Kevin approaches it as a natural consequence of building responsibly in remote environments — while placing the guest experience at the center of every design decision.

His portfolio includes the 1.5 million square foot Barclays North American Headquarters, the Rodin Museum in Seoul, multiple award-winning Bloomingdale’s stores, and leadership of United Architects, a finalist in the World Trade Center design competition. His work has been featured in the permanent collection of MoMA, New York, and he has received more than 40 international design awards.

Kevin’s expertise spans architecture, adaptive reuse, urban development, hospitality design, and high-level real estate advisory.

View profile →

Book Kevin Kennon for your show

36+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.

Request an interview →
Rethinking What Luxury Travel Looks Like with Wilderness Boutique Stays
0:00 / 21:35
This Travel Tribe· Listen to Kevin Kennon on air