Understudy — the growth plan is written for a founder who has not stepped on yet

The Decision Maker Behind the Plan: why identity, not strategy, sets the ceiling on results

Guinevere Ellis argues that most growth plans fail because they were written for a person who has not turned up yet. A behavioural strategist who built a seven-figure business working school hours as a sole parent, she watches capable founders adopt a bigger strategy while the identity making the daily decisions stays exactly where it was, so every pressure moment gets handled by the old self. She can take a host through what changes when the decision maker is rebuilt first: one client went from zero to £2.5 million, another moved from £1 million a year to £1 million a month. The distinction she draws is between people who upgrade their plan and people who upgrade the person executing it. Listeners get a straight test for which of the two they have been doing.

About Guinevere Ellis

Guinevere Ellis, podcast guest

The Mind Director™ | Directing Reality

25+ Years Senior Leadership Experience20+ Countries Clients and Audiences Worldwide100+ Industries & Professions8-Figure Client Results

The Mind · The Science · The Success.

Directing Reality is about creating extraordinary results without accepting the conventional timeline for getting there.

Guinevere Ellis is The Mind Director™ and founder of Guinevere Ellis International and The Mind Director Institute.

Her work explores the principle that our current circumstances do not have to determine what we believe is possible, what we pursue, or what we create next. It examines what science tells us about how the mind shapes perception, expectation and behaviour, applying those insights through a practical, evidence-informed lens.

Guinevere brings more than 25 years of commercial experience to her study of the mind behind human behaviour, money and success. Her career has spanned finance, insolvency, senior commercial leadership and entrepreneurship, alongside working with hundreds of founders, business owners and leaders.

Today, through The Mind Director Institute, she works with ambitious founders, entrepreneurs and leaders to identify and change the invisible thinking shaping what they believe is possible, how they operate and the results they create.

She also works with women who want to create success, strength and financial independence without sacrificing relationships, family and the other parts of life that matter to them, as well as individuals making the transition from corporate success to the freedom and ownership of entrepreneurship.

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452 - Special Episode - Guinevere Ellis
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The Sales Dojo's Podcast· Listen to Guinevere Ellis on air