Breaking into a mature industry is difficult when established suppliers have spent decades building relationships, pricing structures and customer habits. Blair shares how his family business…
Many established businesses sell someone else’s products while giving away the margin, customer loyalty and long-term brand value those products create. Blair explains how companies with an existing…
Local manufacturing is often dismissed as uncompetitive against lower-cost overseas production, but price is only one part of the decision for businesses building products under their own name. Blair…
Many business owners assume disruption requires new technology, a completely original product or a large marketing budget. Blair’s experience shows that established markets can be transformed by…
The appeal of launching a product brand can hide a difficult commercial truth: manufacturing the product is often the easiest part. Blair regularly sees entrepreneurs focus on packaging and…
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