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Local manufacturing is often dismissed as uncompetitive against lower-cost overseas production, but price is only one part of the decision for businesses building products under their own name. Blair …
Book this angle →Many established businesses sell someone else’s products while giving away the margin, customer loyalty and long-term brand value those products create. Blair explains how companies with an existing d…
Book this angle →Many business owners assume disruption requires new technology, a completely original product or a large marketing budget. Blair’s experience shows that established markets can be transformed by redes…
Book this angle →Breaking into a mature industry is difficult when established suppliers have spent decades building relationships, pricing structures and customer habits. Blair shares how his family business challeng…
Book this angle →The appeal of launching a product brand can hide a difficult commercial truth: manufacturing the product is often the easiest part. Blair regularly sees entrepreneurs focus on packaging and formulatio…
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