Redefining Focus and Performance After 40

Antony Baker has spent his career questioning how business really works when trust, transparency, and talent are treated as more than buzzwords. Before founding FIFTEEN, he led high-performance teams across financial services, compliance, fintech, and crypto, discovering again and again that most organisations struggled not with strategy, but with people.

That realisation inspired FIFTEEN: a network built to replace the traditional consulting model with something faster, fairer, and human. Through a transparent 15% model, a vetted community of top-tier professionals, and an AI-driven platform that matches projects in days, Antony’s team helps businesses deploy expertise with measurable outcomes.

Underpinning it all is Adoniss AI, FIFTEEN’s quiet engine that handles the heavy lifting of matching, tracking, and forecasting. But for Antony, technology is only as valuable as the community it serves. The company’s mission—transparency, trust, transformation—reflects his conviction that business should reward openness, not opacity.

His own path has been shaped by resilience and reinvention. A former elite athlete, Antony brings the same discipline and curiosity that once drove him in the ring and on the water to how he builds companies and people. A late ADHD diagnosis reframed his perspective on focus and leadership, and he now speaks candidly about performance, adaptability, and the human side of growth.