342) The Real Challenge in AI for Financial Brands: It's People, Not Technology

Pia Wendelbo is a Change Agent and entrepreneur with over 20 years of experience in strategy, innovation, product development, process optimization, and organizational change as business head of Finland's largest bank Nordea.

She is passionate about helping companies and individuals navigate digital disruption with the aim of growing and transforming successfully. Pia believes that empathy is essential in supporting organizations through digital transformation and utilizes behavioral design and neuroscience to ensure that organizations are prepared to take on the necessary changes.

Pia is the founder of Scandinavian Change Agents, a consulting firm specializing in helping businesses navigate the ever-evolving technology landscape and achieve digital transformation. The firm emphasizes the importance of adapting to constant change and implementing strategy as an ongoing process. Pia's approach involves creating a safe space for learning and growth while transforming and believes that successful change happens when each employee transforms successfully.

Pia is also a mentor and coach, specializing in behavioral factors and neuroscience. She helps people who don't know how to best work with themselves and their team and offers career coaching to those looking to build their future. Pia's focus on curiosity and holistic thinking sets her apart from other consultants, and she is a go-to person for decision-makers and C-level managers looking to navigate change.