Resilient Entrepreneurs

In-house Marketing Specialist, Kasper Sierslev: 100 Bad Ideas Makes a Winner

Kasper Sierslev · May 24, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

In-house Marketing Specialist, Kasper Sierslev: 100 Bad Ideas Makes a Winner

Podcast: Resilient Entrepreneurs

May 24, 2024 · 58 min

This episode of the Resilient Entrepreneurs Podcast takes a good look at in-house marketing vs agency. It's an important decision for businesses about to scale. We also discuss with our guest Kasper Sierslev, an in-house marketing specialist and author - the traps that business…

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In-house Marketing Specialist, Kasper Sierslev: 100 Bad Ideas Makes a Winner
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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

Kasper Sierslev, podcast guest

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

This episode of the Resilient Entrepreneurs Podcast takes a good look at in-house marketing vs agency. It's an important decision for businesses about to scale. We also discuss with our guestKasper Sierslev, an in-house marketing specialist and author - the traps that business people can fall into using AI (as much as we all love AI!)

Other mind-expanding concepts in this show: -

How every good idea comes out of many bad ideas -

The conversation about working 'virtually' vs 'in real person' post pandemic.

How to come up with award-winning creativity - doing things differently

And so much more! Enjoy!

Guest: Kasper Sierslev

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