Your Business Hour

Building an in-house marketing team in your business

Kasper Sierslev · November 5, 2024

Entrepreneur · Author · Leadershipin

Interview with Kasper Sierslev

Building an in-house marketing team in your business — Kasper Sierslev

Podcast: Your Business Hour

November 5, 2024 · 51 min

Kasper Sierslev is the Chief Creative Officer at ZITE and an award-winning marketer and creative professional. He is an accomplished illustrator and storyboard artist, and a frequent keynote speaker at marketing events. A few years back he co-founded The Danish School of…

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Building an in-house marketing team in your business
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Your Business Hour

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Key topicsPros and Cons of In-House ModelsKasper shares his invaluable experiences, including the mistakes and learnings he's gathered while building in-house creative and operational teams. He explores the delicate balance between in-house setups and external agencies, offering listeners practical advice on how to organize their in-house teams effectively. Revolutionizing In-House Marketing: Unleashing the Potential WithinKasper's extensive experience in building in-house competencies for brands across diverse industries positions him as a true trailblazer. He can discuss the shift towards in-house marketing, outlining its advantages, potential challenges, and the critical elements needed for success. By sharing real-world examples and strategies, Kasper empowers businesses to harness their internal capabilities for marketing excellence. The Art of Creative Synergy: Fostering Innovation In-HouseKasper's expertise extends beyond operational setups; he's a master at cultivating creative collaboration within in-house teams. He can delve into the principles that drive effective teamwork, emphasizing how to harmonize diverse skill sets and perspectives. By highlighting the role of creativity in driving business growth, Kasper provides valuable insights for companies looking to amplify their in-house marketing efforts. View all topics →

About Kasper Sierslev

Kasper Sierslev, podcast guest

"Mastering Marketing Operations: An Expert's Innovative Approach to Business Success"

20+ Years Advertising industry experience2 Best-selling in-house marketing booksAward-Winning European Digital, Cannes Lions & MuseAuthor Moving In-House

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With an expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

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About this episode

Kasper Sierslevis the Chief Creative Officer at ZITE and an award-winning marketer and creative professional. He is an accomplished illustrator and storyboard artist, and a frequent keynote speaker at marketing events. A few years back he co-founded The Danish School of Advertising’s Content Marketing class. During our chat we explore the powerful in-house marketing strategies that help businesses adapt and grow. You can find Kasper on Linked In at www.linkedin.com/in/kaspersierslev

Your Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker.

They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.

New podcasts are released weekly on a Tuesday and you can follow us on:

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Guest: Kasper Sierslev

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